Vice President, Global Brand Creative & Experiences

Marriott•Bethesda, MD

7d•$182,100 - $285,000

About The Position

Marriott International is building global creative leadership for Marriott Bonvoy and its portfolio of more than 30 brands. The Vice President, Global Brand, Creative, and Experiences translates enterprise creative vision into distinctive, culturally resonant brand expression across campaigns, content, design, digital platforms, physical environments, partnerships, and experiences. The role sets a high creative standard and guides work from strategy through execution, helping ensure that brand expression is unmistakably Marriott Bonvoy, relevant to audiences, and adaptable across markets while retaining local meaning. It brings together brand stewardship, integrated creative development, and experience design to connect the customer journey and build long-term brand affinity. As a senior leader within Global Creative, the Vice President leads the continued evolution and day-to-day creative performance of the organization while coordinating external agencies, production partners, creators, and specialists. The role establishes modern ways of working that improve clarity, speed, craft, and accountability, and uses data, AI, and emerging technology to expand creative possibilities. It partners closely with Brand, Integrated Marketing, Social and Editorial, Digital, Loyalty, Partnerships, Communications, regional and continent teams, and other enterprise functions. The role translates the Managing Vice President’s enterprise creative vision into direction, standards, and programs; leads priority global campaigns and brand experiences; develops a globally connected in-house creative agency and partner ecosystem; establishes scalable creative systems; champions responsible experimentation with AI and emerging capabilities; and owns planning, resources, budgets, timelines, and delivery standards for its portfolio. It also builds and leads an inclusive, high-performing global creative team and represents Global Creative with senior leaders and external partners. Success means delivering distinctive, coherent, culturally relevant brand expression across customer touchpoints; building global systems that enable meaningful local expression; creating campaigns and experiences that strengthen customer connection and measurable brand outcomes; and developing a creative organization and partner ecosystem known for ambitious, collaborative, decisive, and accountable work.

Requirements

Four-year degree from an accredited university in design, creative, marketing, communications, business, or a related field, or equivalent professional experience.
12 or more years of progressive creative leadership experience across global brands, world-class agencies, in-house creative organizations, or culture-driven businesses.
Significant experience leading multidisciplinary creative teams and senior creative talent across design, art direction, copy, content, film, digital, and experiential work.
Proven track record building global brands and delivering recognized, high-impact creative across multiple markets, audiences, languages, and cultural contexts.
Experience leading integrated campaigns and brand experiences from strategic definition through production, launch, adaptation, and optimization.
Demonstrated success managing complex agency and production ecosystems, significant budgets, competing priorities, and executive-level stakeholders.
Exceptional creative judgment and a clear point of view on brand, design, storytelling, culture, hospitality, and experience.
Ability to work across enterprise strategy, creative direction, organizational design, and the details that determine work quality.
Deep understanding of how global brands achieve consistency without sameness and how ideas can be adapted locally without dilution.
Strong working knowledge of social, digital, editorial, commerce, experiential, and emerging platforms, and an instinct for platform-native ideas.
Experience using research, cultural intelligence, performance data, and customer insight to inform creative decisions without allowing data to replace judgment.
Practical fluency in generative AI, emerging creative technologies, and evolving production models, including their opportunities, limitations, and governance needs.
Demonstrated ability to attract and develop talent, give clear feedback, build trust, and create conditions for ambitious work.
Executive presence and influence, including the ability to align diverse stakeholders, make decisions amid ambiguity, and advocate persuasively for creative excellence.

Responsibilities

Translate the Managing Vice President’s enterprise creative vision into creative direction, priorities, standards, and programs across Marriott Bonvoy and the broader brand portfolio.
Shape how brand strategy is expressed visually, verbally, emotionally, and experientially, and lead senior creative reviews to raise the quality of concepts and executions.
Define global brand-expression requirements while enabling regional relevance, cultural nuance, and local creative ambition.
Lead creative development for priority global campaigns, launches, cultural moments, partnerships, and enterprise initiatives from briefing through execution.
Build connected creative platforms for paid, owned, earned, social, editorial, digital, CRM, on-property, and experiential channels.
Establish an experience-design approach that considers the full customer journey and creates useful, memorable, and shareable interactions.
Work with brand and business leaders to identify opportunities where creative and experience can produce customer and commercial impact.
Ensure accessibility, inclusion, cultural intelligence, and global usability are considered from the beginning of the creative process.
Lead the continued evolution and creative performance of Global Creative as a globally connected in-house agency; clarify its mandate, capabilities, intake and prioritization, standards, and internal relationships.
Choose whether assignments are best led internally, externally, or through a hybrid model, and assemble appropriate teams and partners.
Build relationships with external agencies and production and creative partners; set direction and hold partners accountable for originality, craft, effectiveness, timing, and value.
Develop creative standards, principles, playbooks, modular systems, and adaptable frameworks that support quality and consistency while enabling local expression and efficient scaling.
Create mechanisms for early collaboration across global and regional teams, and build feedback and learning loops to improve creative work and organizational systems.
Champion experimentation with AI, real-time production, spatial and immersive media, personalization, and other emerging capabilities; identify use cases that improve ideation, prototyping, versioning, localization, and production while preserving authorship and craft.
Partner with Digital, Technology, Legal, Privacy, and other stakeholders to develop responsible practices for new tools and production methods; build team fluency through pilots, training, and partnerships.
Own planning, resourcing, scopes, budgets, timelines, and delivery standards for the portfolio; partner with Creative Operations on transparent workflows and governance.
Define success measures with business and channel partners, use results and post-launch learning to improve future work, and communicate priorities, tradeoffs, progress, and outcomes to stakeholders.
Build, lead, coach, and retain an inclusive, high-performing global creative team; establish clear roles, expectations, development plans, and succession pathways.
Create a culture of candor, curiosity, experimentation, accountability, and respect, and set a consistent standard for direct, constructive, timely creative feedback.
Identify capability gaps and develop hiring, freelance, agency, and learning strategies to meet future organizational needs.
Serve as a trusted senior creative partner across Global Brand and Marketing and the broader enterprise; collaborate with cross-functional teams to deliver a connected brand experience.
Build stakeholder alignment while challenging work or processes that compromise customer relevance, brand distinctiveness, or creative quality.
Represent Global Creative in senior forums and with external partners, articulating creativity’s role in business growth.

Benefits

401(k) plan
Stock purchase plan
Discounts at Marriott properties
Commuter benefits
Employee assistance plan
Childcare discounts
Medical coverage for full-time positions
Dental coverage for full-time positions
Vision coverage for full-time positions
Health care flexible spending account for full-time positions
Dependent care flexible spending account for full-time positions
Life insurance for full-time positions
Disability insurance for full-time positions
Accident insurance for full-time positions
Adoption expense reimbursements for full-time positions
Paid parental leave for full-time positions
Educational assistance for full-time positions
Washington employees accrue paid sick leave and are eligible for at least nine holidays annually