Vice President Global Brand Marketing

Outrigger Hospitality Group•Honolulu, HI

14h

About The Position

OUTRIGGER Resorts & Hotels is a hospitality company focused on embracing the cultures and communities where its people live and practicing aloha. The company has a portfolio of 14 resorts, two craft hotels, and condominium properties, with significant capital investment and renovation underway. Its ambition is to become The Premier Beach Resort Company in the World, and it is elevating its brand to match that goal. The Vice President of Global Brand Marketing is a brand leader who sets creative direction and drives performance. Serving as the creative and content strategy arm of the Commercial team, the role spans owned channels—including the website, app, email, and organic social—and paid channels and third-party distribution partners. The position champions global brand strategy with the CCO and leads brand, media, and marketing strategy, integrated campaigns, communication programs, brand resources, and related systems. It also tells the brand story behind renovation investment to build guest anticipation and support rate integrity, and facilitates brand-related needs across property operations and project management. Work is carried out through individual contribution, collaboration with OUTRIGGER hosts inside and outside the department, and third-party professionals.

Requirements

Bachelor's degree in Business, Travel Industry Management, or a related field.
10 or more years of related industry experience.
Working knowledge of Microsoft Word, Excel, PowerPoint, and Outlook.

Nice To Haves

Brand or direct marketing experience at an advertising agency or client company, or product management experience at a client company, is preferred.
Knowledge of Photoshop and InDesign is preferred.

Responsibilities

Champion the global brand strategy in partnership with the CCO.
Lead the design and deployment of brand, media, and marketing strategies through content strategy for web, social, email, and paid media; media plans; brand marketing campaigns; communication programs; and brand resources, tools, and systems.
Inspire engagement and conversion on owned channels, including the website, app, email, and organic social, and ensure premium-caliber creative consistency across paid channels and third-party distribution partners, including OTAs, wholesale, travel agents, and consortia.
Oversee the brand intranet environment and media asset management systems.
Tell the brand story behind the company's renovation investment to build guest anticipation and support rate integrity.
Lead cross-functional teams to plan, execute, and measure integrated brand strategy campaigns.
Lead development of implementation processes and timelines for product development initiatives.
Facilitate brand-related needs of property operations and project management teams.