Vice President, Brand Marketing, Fragrance

Maesa • New York, NY

3d • $200,000 - $240,000 • Hybrid

About The Position

The Vice President, Brand Marketing, Fragrance will lead the strategic vision, growth, and development of Maesa’s fragrance portfolio. The role owns the brand agenda, including brand strategy, consumer marketing, go-to-market planning and execution, retail activation, portfolio management, and business performance. The VP will turn consumer, cultural, category, and retail insights into strategies that build brand equity and profitable growth, partnering with teams across innovation, product development, creative, sales, finance, and operations, as well as external partners. The role also leads and develops the Fragrance Brand Marketing team and serves as a senior champion for the portfolio. The position is based in New York City and follows a hybrid schedule requiring at least three days in the office.

Requirements

• At least 12 years of progressive brand marketing and general management experience, ideally in fragrance, beauty, personal care, or consumer products.
• Proven success building and scaling consumer brands and delivering profitable growth.
• Strong experience in brand strategy and go-to-market execution.
• Deep understanding of fragrance, beauty, consumer and cultural trends, retail, digital, social, influencer, and e-commerce.
• Strong commercial and financial acumen, including experience managing significant marketing investments and P&L drivers.
• Experience partnering with major national retailers and presenting to senior executive and retail stakeholders.
• Merchandising experience, including partnering with retailers on in-store presentation, displays, and activation programs.
• Proven ability to build, lead, and develop high-performing teams.
• Exceptional strategic thinking, communication, influencing, and executive presentation skills.
• Strong analytical skills and ability to translate consumer, retailer, syndicated, and financial data into action.
• Entrepreneurial mindset and ability to move between strategy and execution in a fast-paced environment.
• Bachelor’s degree required.

Nice To Haves

• MBA preferred.

Responsibilities

• Set the vision, positioning, and growth strategy for the fragrance portfolio, identifying consumer, category, cultural, and white-space opportunities.
• Own brand performance and partner with Finance and Sales on annual plans, forecasts, budgets, investment priorities, and profitable-growth strategies.
• Lead the multi-year innovation strategy and pipeline with Product Development, Creative, Design, Sales, and Operations, from consumer insight through commercialization.
• Lead 360-degree marketing across paid, earned, owned, social, influencer, PR, experiential, retail, e-commerce, and digital channels.
• Champion breakthrough storytelling, creative excellence, and consistent brand expression across consumer touchpoints.
• Partner with Sales and key retailers on sell-in strategies, launches, merchandising, and activation programs that drive awareness, trial, conversion, and growth.
• Use consumer, retailer, syndicated, social, and competitive insights to identify opportunities, measure performance, and optimize investment.
• Align senior stakeholders and cross-functional teams around brand vision, priorities, innovation, and go-to-market execution.
• Build, coach, and develop a high-performing Brand Marketing team, strengthen capabilities, and build a pipeline of future leaders.

Benefits

• Eligible employees may enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans.
• Generous paid time off.
• Hybrid office setup.
• Paid leave options.
• Eligible for participation in a discretionary bonus plan based on individual and company performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive