Vice President, Brand and Digital Marketing

Equinix•Redwood City, CA

1d•Onsite

About The Position

Equinix is seeking a Vice President, Brand and Digital Marketing to lead the company’s global brand strategy and identity, content and narrative agenda, paid media investment, social channel execution, and corporate web experience. Reporting to Equinix’s CMO, the VP will bring these areas together into a coherent, differentiated expression of the platform company Equinix is building. The role leads the Brand, Social Media, Content, Paid Media, and Web teams and serves as a strategic content partner to Communications, collaborating closely with Revenue Marketing, Product and Technical Marketing, and Field and Partner Marketing so brand building and demand generation reinforce each other. The VP will steward brand health, awareness, reputation, creative standards, messaging architecture, and editorial quality across markets and channels. The role will oversee paid media strategy and investment, corporate web strategy and optimization, and social channel strategy and engagement. It will also partner with Communications and regional leaders to maintain narrative consistency while adapting global messaging locally. The position includes developing global teams and succession and growth plans. The position is based at one of the listed U.S. offices: Redwood City, Denver, Dallas Infomart, or Seattle. The targeted annual base pay ranges from $254,000 to $382,000 depending on office location. Employees are eligible for bonus, and equity may be offered depending on the position. The role is full-time.

Requirements

Deep brand, content, and integrated marketing leadership in global, matrixed organizations, spanning editorial and corporate environments.
A track record of building brand and thought leadership programs that measurably shifted market perception of a company or category.
Experience leading multidisciplinary teams across brand, creative, social, content, paid media, and web.
Deep familiarity with enterprise technology markets, including cloud, connectivity, AI, and digital infrastructure.
Experience partnering with C-suite executives, analyst firms such as Gartner, Forrester, and IDC, and agencies.
Strategic narrative-building ability, including architecting ideas that define categories.
Exceptional writing judgment and a high editorial quality bar across a content organization.
Ability to earn senior leaders’ trust and influence how they represent the company in the market.
Commercial and analytical approach, connecting brand, content, and media spend to pipeline and differentiation.
Strong people leadership and change-management skills across diverse creative disciplines.

Responsibilities

Own Equinix’s global brand strategy, identity, and creative standards, ensuring a consistent platform-company expression across markets and channels.
Lead the creative and design function and steward brand health, awareness, and reputation metrics.
Commission original research and analyst-grade data to fuel storytelling across owned, earned, and paid channels.
Maintain core messaging architectures and editorial standards used by Sales, Marketing, and Demand Generation.
Own global paid media strategy, budget allocation, and agency partnerships across digital and offline channels.
Drive measurable reach, efficiency, and pipeline contribution, with clear attribution on brand and demand investment.
Lead corporate web properties as a growth, conversion, and credibility channel; drive site strategy, user experience, SEO/GEO, and ongoing performance optimization.
Own social channel strategy, content, and engagement across brand and marketing channels.
Partner with Communications and PR on narrative consistency, industry visibility, and analyst relations, with Communications leading external reputation, company narrative, and media strategy and this role leading brand expression and content supply.
Work with AMER, EMEA, and APAC leaders to adapt global narratives locally without fragmenting core positioning.
Lead and develop global teams across Brand, Social, Thought Leadership, Paid Media, and Web, with clear succession and growth plans.