Vice President, Brand and Digital Marketing

Equinix • Redwood City, CA

3d • $254,000 - $382,000

About The Position

The Vice President, Brand and Digital Marketing reports to Equinix’s CMO and owns global brand strategy and identity, the content and narrative agenda, paid media investment, social channel execution, and the corporate web experience. The role brings these areas together into a coherent, differentiated expression of the platform company Equinix is building. It leads the Brand, Social Media, Content, Paid Media, and Web teams, serves as a strategic content partner to Communications, and collaborates with Revenue Marketing, Product & Technical Marketing, and Field & Partner Marketing so brand building and demand generation reinforce one another.

The VP is responsible for global brand expression, creative standards, brand health, thought leadership, messaging, paid media, corporate web strategy and performance, and social channels. The role partners with Communications/PR on narrative consistency, industry visibility, and analyst relations, while working with regional leaders to adapt global narratives locally without fragmenting core positioning. It leads and develops global teams across Brand, Social, Thought Leadership, Paid Media, and Web, including succession and growth planning.

Requirements

• Deep brand, content, and integrated marketing leadership in global, matrixed organizations, spanning editorial and corporate environments.
• Track record of building brand and thought leadership programs that measurably shifted market perception of a company or category.
• Experience leading multidisciplinary teams across brand, creative, social, content, paid media, and web.
• Deep familiarity with enterprise technology markets, including cloud, connectivity, AI, and digital infrastructure.
• Proven partner to C-suite executives, analyst firms such as Gartner, Forrester, and IDC, and agencies.
• Ability to build strategic narratives and architect ideas that define categories, not just campaigns that describe products.
• Exceptional writing judgment and a high editorial quality bar across a content organization.
• Executive influence, including earning senior leaders' trust and shaping how they show up in market.
• Commercial and analytical orientation, connecting brand, content, and media spend to pipeline and differentiation.
• Strong people leadership and change-agent capabilities across diverse creative disciplines.

Responsibilities

• Own Equinix's global brand strategy, identity, and creative standards, ensuring a consistent platform-company expression across markets and channels.
• Lead the creative and design function and steward brand health, awareness, and reputation metrics.
• Commission original research and analyst-grade data to fuel storytelling across owned, earned, and paid channels.
• Maintain core messaging architectures and editorial standards used by Sales, Marketing, and Demand Generation.
• Own global paid media strategy, budget allocation, and agency partnerships across digital and offline channels.
• Drive measurable reach, efficiency, and pipeline contribution, with clear attribution on brand and demand investment.
• Lead corporate web properties as a primary growth, conversion, and credibility channel.
• Drive site strategy, UX, SEO/GEO, and continuous performance optimization.
• Own social channel strategy, content, and engagement across brand and marketing channels.
• Partner with Communications/PR on narrative consistency, industry visibility, and analyst relations; Communications leads external reputation, company narrative, and media strategy, while this role leads brand expression and content supply.
• Work with AMER, EMEA, and APAC leaders to adapt global narratives locally without fragmenting core positioning.
• Lead and develop global teams across Brand, Social, Thought Leadership, Paid Media, and Web, with clear succession and growth plans.

Benefits

• Employee Assistance Program available to all employees.
• Eligible employees may enroll in health, life, disability, and voluntary insurance plans for themselves and eligible family members.
• Retirement plan contributions may be made by the employee and Equinix.
• Accrued paid time off each pay period.
• Paid holidays.
• Employees are eligible for a bonus; equity may be offered depending on the position.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed