Vice President, Communications and Marketing
About The Position
The Vice President, Communications and Marketing is the executive lead for the Pittsburgh Regional Alliance’s marketing and communications team. The role shapes the organization’s public image, regional narrative, and brand strategy by leading multi-channel communications, directing marketing initiatives, and overseeing departmental resources, vendor partnerships, and staff. The Vice President advises organizational leaders and the Board of Directors and works across teams as both a strategic leader and hands-on communicator. The position calls for expertise in public policy messaging, economic development marketing, executive thought leadership, and brand stewardship, along with the ability to create major campaigns, write high-stakes materials, and address complex messaging challenges.
Requirements
- Bachelor’s degree in Communications, Marketing, Public Relations, Public Policy, or a related field.
- 8 to 10+ years of progressive leadership experience in marketing, corporate communications, media relations, or public affairs.
- Proven track record leading and developing teams, directing integrated marketing campaigns, managing cross-functional initiatives, and overseeing external agency partners.
- Demonstrated experience authoring high-level executive communications, backgrounders, and policy messaging frameworks.
- Experience supporting departmental budget planning and resource management, including oversight of vendors and external partners.
- Deep understanding of regional economic development, public policy, and local, state, and federal advocacy landscapes.
- Strong knowledge of business, civic, and regional leadership audiences.
- Superior strategic writing and verbal communication skills, including the ability to synthesize complex regional and legislative issues into compelling narratives.
- Executive presence and comfort advising C-suite leaders, elected officials, and board members.
- Strong leadership and people-management skills, including setting expectations, providing feedback and coaching, developing staff, and driving accountability and results.
- Strong creative intuition and the tactical capability to guide visual, digital, and written content creation.
- Ability to balance and prioritize demands from internal and external sources and deal effectively with politically sensitive and confidential information.
- Strong interpersonal skills and ability to work collaboratively with a wide range of colleagues, exercising good judgment, maturity, and diplomacy.
- Self-starter with the ability to lead and work effectively in a collaborative team environment.
Nice To Haves
- Master’s degree or MBA.
- National media experience.
Responsibilities
- Lead the development and execution of multi-channel communications and marketing strategies that advance the Alliance’s economic development agenda, business attraction initiatives, and policy priorities at local, state, and federal levels.
- Lead and develop the marketing and communications team through direction, coaching, performance management, and professional development.
- Oversee departmental resources and team workflows, including supporting budget planning and management.
- Manage external agency partners, consultants, and specialty vendors to maximize operational capacity and delivery.
- Serve as primary speechwriter and thought-leadership architect for executive leadership, drafting op-eds, legislative testimony, speeches, and major regional statements.
- Direct organizational and regional brand positioning across platforms and ensure compliance with writing, graphic, and brand standards across publications, campaigns, and events.
- Provide strategic counsel and preparation for leadership during high-profile media opportunities, public speaking engagements, and crisis or issues management scenarios.
- Establish high-level performance metrics, use analytics across digital, earned, and owned media channels to evaluate effectiveness, and report progress to executive leadership and the Board of Directors.
- Perform other duties and participate in special projects as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
