Vice President, Strategy

BPD•Nashville, FL

About The Position

BPD Health is seeking a senior strategist to help healthcare clients determine what comes next amid changing consumer expectations, new competitors, evolving business models, financial pressures, and the impact of AI and technology. The role combines business and brand strategy, analytical thinking, creative instincts, and an understanding of human behavior. BPD Health serves health systems, hospitals, health technology companies, pharmaceutical and medtech organizations, and consumer wellness brands. The Vice President, Strategy will lead strategic thinking and strategy engagements from discovery and research through development, creative briefing, and executional guidance. The role works closely with creative, research, analytics, media, and account management teams to develop strategies that are commercially sound and creatively compelling. It also involves advising senior client executives, contributing to new business and account growth, mentoring strategists, and advancing BPD’s strategic capabilities. The position reports to the EVP, Strategy & Innovation. Candidates should be based in South Florida, Nashville, Orlando, Tampa, or Atlanta and be able to join colleagues in person at the Boca Raton, Florida, or Nashville, Tennessee, offices for collaboration, education, and celebrations. Travel may be required for client engagements.

Requirements

10 or more years of relevant experience, including significant experience in brand strategy, marketing strategy, or a related strategic role.
Significant healthcare industry experience and an understanding of healthcare business dynamics, competitive landscapes, and key audiences.
Experience in a creative agency, healthcare marketing agency, brand consultancy, or similar environment, with the ability to connect business strategy and creative strategy.
Demonstrated experience personally developing brand positioning, audience insights, creative briefs, and integrated marketing strategies.
Strong business acumen, including the ability to understand business models, financial drivers, competitive dynamics, and commercial growth opportunities.
Exceptional analytical, writing, storytelling, and presentation skills, including the ability to turn research and complex business challenges into compelling strategic recommendations.
Demonstrated ability to lead complex client engagements, advise senior executives, and inspire multidisciplinary teams.
Hands-on AI fluency and curiosity about using emerging technologies to improve research, strategic thinking, and creative development.
Intellectual curiosity, creative ambition, collaborative instincts, and confidence challenging conventional thinking.
Ability to travel as needed for client engagements.

Responsibilities

Partner with senior client leaders to understand business challenges, competitive dynamics, and growth opportunities, and translate those insights into brand, marketing, and go-to-market strategies.
Lead market assessments, competitive analyses, and growth opportunity evaluations to identify where clients can win, differentiate, and focus investments.
Connect brand and marketing strategies to measurable business outcomes, including revenue growth, market share, patient acquisition and retention, and physician referrals.
Lead the development of brand positioning, value propositions, messaging strategies, audience segmentation, and integrated marketing strategies.
Uncover human, cultural, and market insights about audience priorities, decision-making, and opportunities for brand differentiation.
Distill complex business challenges and research into a clear strategic idea and personally write creative briefs that guide breakthrough work.
Partner with creative teams during concept development to shape, evaluate, and strengthen ideas.
Collaborate with research and analytics teams to design and apply research, market intelligence, and audience insights to client challenges.
Use AI to accelerate research, challenge hypotheses, explore strategic possibilities, and develop tools and approaches that advance BPD’s strategy capabilities.
Serve as a trusted strategic advisor to senior client executives by bringing informed perspectives, challenging assumptions, and presenting recommendations.
Independently lead strategy engagements from discovery and research through strategy development, creative briefing, and executional guidance, collaborating across disciplines.
Contribute to new business pitches and identify opportunities to grow existing client relationships through strategic thinking.
Mentor fellow strategists and contribute to BPD’s strategic frameworks, methodologies, and thought leadership.