Assistant Vice President, Digital Strategy

Federal Reserve System•Cleveland, OH

4d•$191,400 - $239,300

About The Position

The Assistant Vice President, Digital Strategy, leads a team of digital experts responsible for designing and implementing a cohesive digital strategy that advances the Bank’s external communications goals. The role sets a vision for digital asset growth, manages execution, and ensures alignment across the organization. It translates communications and user needs into clear requirements, prioritizes team work, negotiates timelines and resources with technology partners, and ensures releases meet Bank standards while fostering an agile and accountable team mindset. The role leads enterprise digital strategy and governance, including standards for digital content, user experience, web governance, and digital brand presence. It oversees user experience research, design, digital experience strategy, enterprise web strategy, and digital platforms critical to institutional engagement. It partners with colleagues across external communications, external engagement, research, IT, and the executive office, and leads projects through technical teams outside its direct reporting line. Analytics and UX metrics inform continuous improvement and impact measurement. The position also builds digital capabilities for future needs, including automation, accessibility, and modern UX patterns.

Requirements

Deep expertise in digital strategy, UX leadership, web ecosystem management, and digital communications.
Proven ability to lead digital teams.
Strong judgment, prioritization skills, and ability to synthesize insights.
Demonstrated experience managing enterprise digital transformation or digital governance at scale.
Bachelor’s degree.
At least 7 years of related work experience; the experience requirement may vary based on business need.

Nice To Haves

Familiarity with Federal Reserve communications.

Responsibilities

Define and lead an enterprise-wide digital strategy grounded in the Cleveland Fed’s external communications priorities.
Create unified standards for digital content, user experience, web governance, and digital brand presence.
Lead a multidisciplinary Digital Strategy team composed of web strategists, UX researchers, digital content specialists, and digital product owners.
Oversee teams conducting UX research, design, and digital experience strategy across public-facing sites and tools.
Ensure digital experiences are user-centered, data-informed, and accessible.
Lead enterprise web strategy, including information architecture, navigation coherence, and content lifecycle management.
Partner with colleagues in external communications, external engagement, research, IT, and the executive office to ensure digital assets present a consistent voice.
Align the Digital Strategy team with external communication priorities and goals to ensure consistency and strategic amplification of key messages.
Oversee digital platforms critical to institutional engagement, such as the web CMS and analytics tools, within the CIO delivery model.
Lead digital and web projects through technical teams outside the direct reporting line, including partnering on requirements, prioritization, and release planning.
Use analytics and UX metrics to drive continuous improvement and track impact.
Establish digital governance processes to align work across teams.
Build digital capabilities aligned with future needs, including automation, accessibility, and modern UX patterns.