Assistant Vice President, Digital Strategy

Federal Reserve Bank of Philadelphia•Cleveland, OH

About The Position

The Assistant Vice President, Digital Strategy, leads a team of digital experts and is responsible for designing and implementing a cohesive digital strategy that advances the Federal Reserve Bank of Cleveland’s external communications goals. The role sets the vision for digital asset growth, manages execution, and ensures alignment across the organization. It translates communications and user needs into clear requirements, prioritizes team work, negotiates timelines and resources with technology partners, and ensures releases meet Bank standards while fostering an agile and accountable team culture. The position establishes enterprise-wide standards for digital content, user experience, web governance, and digital brand presence. It oversees user research, design, and digital experience strategy across public-facing websites and tools, as well as enterprise web strategy, including information architecture, navigation, and content lifecycle management. The role partners with teams across external communications, external engagement, research, IT, and the executive office to maintain a consistent voice and align digital work with communications priorities. The Assistant Vice President oversees digital platforms, including web content management and analytics tools, within the CIO delivery model. It leads digital and web projects through technical teams outside its direct reporting line, establishes governance processes, and uses analytics and user experience metrics to improve digital experiences and track impact. It also builds digital capabilities for future needs, including automation, accessibility, and modern user experience patterns.

Requirements

Deep expertise in digital strategy, UX leadership, web ecosystem management, and digital communications.
Proven ability to lead digital teams.
Strong judgment, prioritization skills, and ability to synthesize insights.
Demonstrated experience managing enterprise digital transformation or digital governance at scale.
Bachelor’s degree.
7 or more years of related work experience; the experience requirement may vary based on business need.

Nice To Haves

Familiarity with Federal Reserve communications.

Responsibilities

Define and lead an enterprise-wide digital strategy grounded in the Cleveland Fed’s external communications priorities.
Create unified standards for digital content, user experience, web governance, and digital brand presence.
Lead a multidisciplinary Digital Strategy team composed of web strategists, UX researchers, digital content specialists, and digital product owners.
Oversee teams conducting UX research, design, and digital experience strategy across public-facing sites and tools.
Ensure digital experiences are user-centered, data-informed, and accessible.
Lead enterprise web strategy, including information architecture, navigation coherence, and content lifecycle management.
Partner with external communications, external engagement, research, IT, and the executive office to ensure digital assets present a consistent voice.
Align the Digital Strategy team with external communication priorities and goals to ensure consistency and strategic amplification of key messages.
Oversee digital platforms critical to institutional engagement, including web CMS and analytics tools, within the CIO delivery model.
Lead digital and web projects through technical teams outside the role’s direct reporting line, including requirements, prioritization, and release planning.
Use analytics and UX metrics to drive continuous improvement and track impact.
Establish digital governance processes to align work across teams.
Build digital capabilities aligned with future needs, including automation, accessibility, and modern UX patterns.
Prioritize team work, negotiate timelines and resources with technology partners, and ensure releases meet Bank standards.