VP, Mass Fundraising | Strategic Donor Growth

Focus on the Family • Colorado Springs, CO

90d • $129,168 - $151,234 • Onsite

About The Position

The Vice President, Mass Fundraising is the executive leader responsible for the long-term health, growth, and performance of Focus on the Family’s mass donor portfolio. This role provides strategic and managerial leadership for mass-market fundraising efforts to grow the donor file, revenue, and net income sustainably. The Vice President advises the COO and senior leadership on fundraising performance, opportunities, risks, and long-term revenue growth, and leads a team that supports mid- and major-donor teams in upgrading and transitioning high-potential mass donors. The team also partners with ministry and marketing teams to incorporate effective fundraising practices into broader ministry initiatives.

The role oversees integrated fundraising strategy across donor acquisition, retention, reactivation, sustainer growth, donor lifecycle management, creative strategy, audience segmentation, testing, media, and campaign optimization. It uses donor research, analytics, forecasting, and performance reporting to guide executive decisions, annual planning, and projections of annual and three-year donor and revenue performance. The Vice President also partners with ministry, marketing, and technology leaders; oversees external communications partners and annual budget development; coaches and develops staff; and represents mass fundraising strategy in organizational governance and leadership forums.

The position manages 12 employees, including 2 direct reports, and reports to the COO. The stated work environment is an office. Focus on the Family is a Christian nonprofit ministry headquartered in Colorado Springs, Colorado, with nearly 700 employees. The role is designated a position of responsibility under the organization’s Moral Policy and is considered a spokesperson role. The potential start date is September 14, 2026. The pay range is $129,168 to $151,234.

Requirements

• Bachelor’s degree in Business with an emphasis in Marketing or a related field.
• At least 10 years of strategic fundraising experience with a large nonprofit, fundraising agency, or comparable direct-response organization, including direct mail, email, digital media, and websites.
• At least 5 years of experience in Internet Marketing and online Ecommerce and Digital Leadership.
• At least 5 years of experience with pledge program acquisition, fulfillment, and retention.
• At least 5–7 years managing multi-million-dollar budgets.
• In-depth knowledge of Focus on the Family’s mission, philosophy, values, and objectives.
• Demonstrated experience developing and leading integrated mass fundraising strategies, including acquisition, retention, reactivation, sustainer programs, creative strategy, segmentation, testing, and performance optimization.
• Demonstrated ability to provide strategic counsel and recommendations to senior and executive leadership.
• Demonstrated experience and working knowledge of finance and accounting principles.
• Experience overseeing qualitative and quantitative research efforts.
• Strong technical acumen and ability to engage with CIO/CTO-level staff on technical and tactical problem-solving.
• Experience leveraging CRM platforms, including Salesforce or comparable systems, constituent analytics, and reporting capabilities to support fundraising strategy and decision-making.
• Ability to direct complex projects and campaigns effectively.
• Strong interpersonal, relational, management, coaching, negotiation, and teamwork skills; demonstrated leadership and self-motivation.
• Demonstrated executive presence and ability to serve as a trusted strategic advisor to senior leadership.
• Ability to translate complex donor, financial, and performance data into clear strategic recommendations and organizational action.
• Experience analyzing campaign and donor-file performance across direct mail, email, digital media, and web, and using findings to drive strategy and program performance.
• Ability to analyze objective and subjective data and develop recommendations.
• Strong problem-solving and decision-making skills, using logic, rational thinking, intuition, and discernment to move projects to completion.
• Excellent written and oral communication skills, including communication with C-level executives.
• Skill in directing development of product, project, and creative strategies.
• Proficiency with Microsoft Office applications.
• Ability to identify and use resources to support operations, constituent satisfaction, and ministry performance; recognize resource needs and align them with ministry goals; and work through others to accomplish objectives.
• Ability to adjust behavior effectively in response to goals or changing circumstances and to advise others in light of ministry strategic and tactical objectives.
• Ability to establish a learning environment that supports successful outcomes through employee involvement and empowerment.
• Exemplifies the Christian character and conduct described in the job posting, adheres to the organization’s Standard of Moral Conduct and Statement of Faith, supports the ministry in prayer, and engages in Christian ministry.
• Represents Focus on the Family’s position and tone as a spokesperson.
• Effective oversight of a multi-million-dollar fundraising budget, including forecasting, strategic investment decisions, agency/vendor performance, and responsible stewardship of ministry resources.
• Application requires a current resume and a cover letter addressing job requirements and identifying the applicant’s relevant minimum qualifications.

Nice To Haves

• MBA.
• Experience with a media ministry.

Responsibilities

• Provide strategic and managerial leadership for the long-term growth and health of the mass donor file, including acquisition, retention, reactivation, sustainer growth, donor lifecycle strategies, analytics, and forecasting.
• Develop and oversee integrated media strategies to acquire and reactivate lapsed donors while maximizing long-term donor value.
• Develop and oversee strategies to cultivate donors, improve retention and gift frequency, increase donor value among non-sustainers, and build and optimize sustainer programs.
• Drive fundraising innovation through ongoing testing and program implementation across offers, messaging, media, and media mix.
• Lead fundraising creative strategy, including offers, messaging, audience segmentation, testing methodology, media strategy, and campaign optimization.
• Use direct mail in coordination with digital campaigns, email marketing, and website properties to support mid-level and major-donor fundraising strategies.
• Collaborate with ministry and marketing teams on lead generation, donor conversion, new-donor acquisition, and repeat-giving programs.
• Use performance reporting, donor analytics, segmentation, predictive insights, and performance measures to assess campaigns, inform monthly leadership reporting and annual planning, project annual and three-year donor and revenue performance, and improve fundraising results.
• Ensure teams provide timely responses to constituent feedback through the Response Services team.
• Represent and provide strategic input on mass fundraising and donor strategy as part of the data governance committee.
• Partner with Technology leadership to ensure Salesforce, fundraising technology platforms, constituent data capabilities, and reporting systems support fundraising strategy and operations.
• Apply and champion Focus on the Family’s strategy map, brand, ministry philosophies, and planning processes in program development.
• Use donor and constituent research to inform offers, messaging, and communications strategies.
• Coach and mentor teams in mass fundraising strategy, creative strategy, and implementation planning.
• Oversee external communications partners and assess return on investment.
• Provide strategic leadership and oversight for annual budget development and management.
• Advise the COO and senior leadership on mass fundraising strategy, donor growth, organizational capabilities, and long-term revenue planning.
• Build cross-functional partnerships so fundraising, marketing, digital, technology, and constituent engagement initiatives support organizational objectives.
• Lead implementation of agreed-upon organizational change initiatives within Mass Fundraising in partnership with the COO and other senior leaders.
• Present strategic recommendations to Cabinet and Senior Management on fundraising performance, donor analytics, financial forecasts, opportunities, risks, and strategic initiatives.
• Develop leaders and succession strategies to strengthen organizational capability and prepare future leaders.
• Provide presentations to Cabinet and/or Senior Management as requested.
• Direct or oversee special projects as assigned and perform other duties as assigned.
• Lead or participate in a cross-functional devotional program.
• Manage a staff of 12 employees, including 2 direct reports.
• Oversee a multi-million-dollar mass fundraising budget, including financial forecasting, strategic investment decisions, agency and vendor performance, and stewardship of ministry resources.

Benefits

• Employees scheduled for 20 or more hours per week may receive Norton LifeLock ID Theft Coverage, Legal Shield/ID Shield Coverage, AFLAC, a 403(b) retirement plan, vacation time and vacation payout, sick time, holidays, service awards, community service days, a bookstore discount, and fitness center access.
• Employees scheduled for 30 or more hours per week may also receive medical, dental, and vision plans; life and disability insurance; flexible spending accounts; an Employee Assistance Program; tuition reimbursement; and warehouse membership reimbursement.
• Temporary employees are not eligible for benefits except sick time, bookstore discount, and fitness center access.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive