Vice-président(e), Marketing & Billetterie – Spectacles internationaux et Amériques | Vice President Marketing & Ticketing – International & Americas Shows

Cirque du Soleil Entertainment Group•Montreal, QC

89d

About The Position

The Vice President Marketing & Ticketing is responsible for generating profitable demand and converting it into ticket revenue across Cirque du Soleil’s touring and resident productions in international markets and the Americas. The role unites show marketing and ticketing in a commercial system spanning go-to-market strategy, paid media, ticketing operations, inventory, distribution and the purchase journey, with the aim of achieving attendance, yield, revenue and marketing-efficiency targets across each show and market. The VP sets standards for bringing shows to market and selling tickets across the portfolio, and leads show marketing and ticketing as connected capabilities with clear ownership, operating standards and performance rhythms. The role provides functional leadership, strategy, capability and performance management in a matrix model, partnering with regional Commercial VPs to set priorities, translate portfolio strategy into local execution and resolve trade-offs. It also works closely with Growth & CRM, Revenue Management, Brand, Communications, technology, operations and other headquarters functions. The position is based in Montréal, London or Las Vegas and reports to the Chief Marketing Officer. Direct reports include the Senior Director, Ticketing and Groups Sales Director; functional reports include the Marketing Directors for EMEA, Touring Americas and Resident Americas. The role requires frequent travel across international and Americas markets.

Requirements

15 or more years of experience in marketing, ticketing, sales or commercial leadership, including international multi-market experience and direct ownership of revenue targets.
Demonstrated ability to operate marketing and ticketing as an integrated commercial engine tied to sales, yield and profitability.
Experience in live entertainment, sports, attractions, hospitality or another business with perishable inventory.
Strong understanding of ticketing operations, inventory management, distribution, pricing and the customer purchase journey.
Experience leading managers and distributed, multi-time-zone in-house teams, including teams embedded with operations.
Deep expertise in paid-media strategy and large-scale budget allocation, with rigorous performance measurement.
Strong working knowledge of ticketing, inventory, distribution, pricing and yield systems; ability to partner effectively with CRM specialists and make decisions using imperfect data while improving performance measurement.
Proven experience appointing, contracting and governing agencies and external commercial partners across multiple markets.
Ability to assess both creative work and commercial performance, including sales pace, inventory position, channel mix and media models.
Executive presence and credibility with C-suite leaders, boards and major partners.
Proven ability to lead in a matrix organisation, balancing functional leadership with regional Commercial VPs’ operational authority within a North America-based headquarters structure.
Fluency in English and willingness to travel frequently across international and Americas markets.

Nice To Haves

Additional languages relevant to key markets, such as French, Spanish, German, Arabic, Japanese or Mandarin.
Experience marketing and ticketing both touring productions and long-running resident shows.
Experience with tourism, travel trade, promoters, group sales and third-party distribution partnerships as demand channels.
Experience improving ticketing platforms, distribution models or purchase journeys while protecting direct customer relationships.
Experience building or rebuilding a marketing, ticketing or commercial organisation under commercial pressure.

Responsibilities

Lead show marketing strategy across international markets, Americas touring productions and Americas resident shows, and own an end-to-end demand and revenue plan for each show.
Set market-entry and market-prioritisation approaches for new territories, tours and residencies in partnership with touring and commercial planning teams.
Develop marketing strategies supporting sponsorship, distribution and business development, including joint go-to-market plans with partners.
Lead portfolio ticketing operations and establish standards for event builds, onsales, inventory controls, access, settlement inputs and operational readiness.
Embed ticketing at the beginning of each show and market plan, and connect inventory availability, price architecture, channel strategy and demand generation.
Improve the ticket-purchase experience, reduce friction, and protect customer data quality and direct audience relationships; partner with technology and operations on ticketing platforms, integrations and capabilities.
Take accountability for ticket revenue, attendance, yield and marketing efficiency across the portfolio, and run weekly sales, pacing and yield reviews to identify issues and coordinate timely interventions.
Partner with Growth & CRM on CRM and lifecycle activity, and with Revenue Management on pricing architecture, yield strategy, discount governance and promotional guardrails.
Use inventory, sales pace, channel performance and demand signals to guide coordinated marketing and ticketing interventions, supported by consistent, source-traceable reporting.
Own ticket distribution and channel strategy with regional commercial teams, setting principles for direct, partner, group and third-party channels and aligning commercial terms and allocations with show economics.
Assess channel performance, customer quality and economics to allocate inventory and investment, ensuring that partnerships, tourism and distribution generate incremental demand.
Own global paid-media strategy and investment allocation across regions, shows and lifecycle stages; establish measurement standards linking media and ticketing outcomes to sales, yield and contribution.
Define and manage the international and Americas agency ecosystem, including selection criteria, performance standards and review cadence; approve agency appointments, scopes and budgets proposed by regional marketing leaders.
Ensure each show has a clear, differentiated and locally relevant proposition, apply brand strategy and guardrails, and maintain premium creative standards.
Partner with Communications so earned media and show social activity support commercial plans, while Communications ownership remains within that division; activate creator, influencer and cultural partnerships.
Partner with Growth & CRM to embed CRM and lifecycle marketing in show plans, grow repeat attendance, lifetime value and owned audiences, and support first-party data capture with show marketing and ticketing touchpoints.
Provide ticketing and show-performance data to Growth & CRM for segmentation, targeting, cross-show development and customer decisions; align marketing and ticketing with guest experience and ancillary revenue objectives such as merchandise and premium offers.
Act as the central commercial marketing and ticketing counterpart for touring operations, resident-show leadership, finance, legal, technology and headquarters functions.
Ensure consistency across demand, pricing, ticket inventory, distribution, local execution and external messaging, and establish decision rights and operating rhythms across relevant teams and functions.
Represent portfolio demand, sales and ticketing performance to the CMO, executive team and Board.
Lead the Senior Director, Ticketing and the three Regional Marketing Directors, developing their teams across markets, time zones and languages.
Build a consistent operating model, capability plan and career paths across the function, including onboarding for new tours and openings.
Set functional KPIs and scorecards tied to revenue, attendance, yield, paid mix, channel mix, marketing efficiency, conversion and launch momentum, aligned with Growth & CRM and the Commercial VPs.
Maintain high standards while providing teams with the clarity, tools and support needed to succeed.