Vice President, Marketing

We Insure, LLC.•Los Angeles, CA

18h•$226,600 - $283,250•Hybrid

About The Position

We Insure is seeking an experienced Vice President of Marketing to lead marketing strategy, strengthen the brand, and shape connections with customers, agency owners, and prospective franchise partners. As a member of the executive leadership team, this role oversees brand strategy, creative direction, content, social media, and marketing initiatives supporting agency growth and franchise recruitment. The Vice President will develop internal marketing capabilities, manage external agency partnerships, and create campaigns that deliver a consistent, engaging brand experience across the national network. The role works with The Academy to develop educational content, partners with Carrier and Community Engagement teams on events and initiatives, and showcases the stories and successes of franchise agency owners. The successful candidate is a creative and strategic leader who enjoys building teams and programs, brings new ideas to life, and takes a hands-on approach to execution. This is a hybrid, full-time leadership position. Candidates based in Los Angeles, California, or Austin, Texas, are preferred, though the role cannot be performed in California, Colorado, New York, or Washington. Travel is required for business meetings, franchise events, and other company initiatives; schedule flexibility is needed to accommodate business needs, events, and travel. Computer equipment necessary for the role will be provided.

Requirements

Bachelor's degree in Marketing.
10+ years of progressive marketing experience, including at least 5 years in a leadership role overseeing brand strategy, creative direction, and marketing campaigns.
Proven experience developing and executing marketing strategies that drive measurable business growth, including lead generation and customer acquisition.
Experience managing marketing budgets, evaluating campaign performance, and making data-driven investment decisions.
Experience supporting franchisees, independent agents, dealers, or other distributed business owners with marketing programs that improve local business performance.
Strong creative and brand judgment, with experience overseeing design, video production, content development, and social media strategy.
Experience developing integrated marketing campaigns across digital, social, email, and other marketing channels.
Understanding of referral marketing, CRM platforms, marketing automation, and customer engagement strategies.
Ability to evaluate internal marketing capabilities and determine when to leverage external agency partners.
Strong leadership, communication, and relationship-building skills, with the ability to work effectively with executives, franchise owners, and cross-functional teams.
Ability to balance strategic planning with hands-on creative development and marketing execution.
Strong analytical and problem-solving skills, including the ability to evaluate marketing performance using engagement, conversion, acquisition-cost, and revenue data.
Ability to manage multiple priorities and adapt to changing business needs in a collaborative, fast-paced environment.
Travel is required to support business meetings, franchise events, and other company initiatives.
Schedule flexibility is required to accommodate business needs, events, and travel.

Nice To Haves

Experience building and leading an internal marketing or creative team.
Experience managing external creative, public relations, or performance marketing agencies.
Experience working in the insurance or financial services industry.
Experience supporting franchise organizations, channel marketing programs, or multi-location business networks.

Responsibilities

Lead We Insure's overall brand strategy, creative direction, and social media presence.
Build and develop internal creative and marketing capabilities to support company growth.
Oversee marketing campaigns, video content, design, and digital materials that strengthen brand awareness and engagement.
Develop and execute social media strategies across corporate channels and create content highlighting franchise owners, customer experiences, and the brand.
Maintain consistent brand standards across corporate and franchise marketing while allowing flexibility for local markets.
Identify creative opportunities, content formats, and channels to expand brand visibility.
Develop and execute marketing strategies that generate qualified leads, support customer acquisition, and drive growth across the franchise agency network.
Manage and optimize external agency work across paid search, local search, digital advertising, email, and other marketing channels.
Evaluate marketing performance and allocate resources based on lead quality, conversion rates, acquisition costs, and business results.
Develop cross-sell and customer engagement campaigns for existing customers.
Align marketing initiatives with agency capacity, target customers, and available insurance products in collaboration with agency leaders and operations teams.
Provide franchise owners with local marketing campaigns, tools, and resources.
Work with franchise agency owners to identify effective referral strategies and develop programs for use across the network.
Create referral outreach materials, campaigns, and resources, and support relationships with real estate professionals, mortgage lenders, local businesses, and other community partners.
Develop tools and processes for consistent referral-partner outreach and follow-up; track referral activity, engagement, and resulting business.
Partner with The Academy and agency support and training leaders to develop accessible, relevant educational marketing content and resources.
Develop short videos, campaign templates, educational materials, and live sessions demonstrating effective marketing practices.
Share successful agency-owner strategies and practical examples, gather franchise-owner feedback, and improve marketing resources and engagement.
Track adoption and effectiveness of marketing programs, including campaign participation, referral activity, and business results.
Determine which marketing and creative capabilities to build internally and which to support through external agency partnerships.
Build and lead the marketing function, including future team development, resource planning, and performance management.
Manage external creative, public relations, and performance marketing partners to ensure alignment with brand standards and business objectives.
Lead marketing planning, budget development, resource allocation, and performance reporting.
Establish and monitor marketing metrics, including brand engagement, qualified leads, conversion rates, acquisition costs, attributable revenue, and referral activity.
Work with agency leadership to assess marketing's contribution to agency production goals, including progress toward 20 policies per month.
Collaborate with technology, operations, compliance, and other internal teams on campaign execution, reporting, and process improvements.
Present marketing strategies, results, and recommendations to executive leadership.
Partner with Franchise Development to identify target franchise-owner profiles and develop strategies to attract qualified prospects.
Create coordinated franchise recruitment campaigns across email, digital content, video, and other channels.
Develop content and communication strategies for prospective franchise owners throughout the recruitment process.
Align recruitment campaigns with prospect outreach and follow-up, track prospects from initial inquiry through qualification and agency opening, and use performance and conversion data to improve recruitment marketing.