Vice President, Client & Business Development

Acosta • Bentonville, AR

2h

About The Position

The Vice President, Client & Business Development leads growth strategy, sales execution, and client success for the company’s Brand business. This executive role is responsible for expanding relationships with CPG brand partners, developing new business opportunities, and leading teams that deliver integrated shopper, experiential, digital, and in-store solutions. The role focuses on turning strategy into measurable revenue growth and strong client outcomes.

The position leads sales and client services strategy and is accountable for revenue growth, margin performance, client retention, and new business development. It builds relationships with senior-level stakeholders at current and prospective CPG clients, leads sales and service teams, and partners with internal functions to deliver client solutions from sale through execution. The role also serves as a senior escalation leader for complex client and internal matters.

Requirements

• Bachelor’s degree in Business, Marketing, Sales, Management, or a related field; equivalent experience may be considered.
• 10+ years of progressive leadership experience in sales, client services, account leadership, shopper marketing, experiential marketing, retail services, CPG, or a related commercial environment.
• Proven success growing revenue, developing new business, retaining strategic clients, and leading cross-functional teams.
• Strong interpersonal and highly developed writing skills, with acute attention to detail.
• Executive presence and strong leadership, negotiation, consultative selling, and strategic account management skills.
• Ability to set commercial strategy, build pipeline, close opportunities, and manage revenue and margin performance.
• Knowledge of brand marketing, shopper engagement, retail execution, experiential programming, demos, digital, creative, production, and integrated client solutions.
• Ability to lead through influence across sales, client services, operations, finance, field execution, integrated marketing, and project management teams.
• Excellent communication, presentation, financial acumen, problem-solving, and stakeholder management skills.
• Strong organizational judgment and ability to prioritize, make decisions, and deliver results in a fast-paced environment.
• Ability to travel as needed.
• Ability to sit for extended periods, typically 6+ hours per day.
• Ability to use a computer, including keyboard and mouse, for prolonged periods.
• Ability to lift and carry light items, such as files, office supplies, and laptops, typically 20+ pounds.
• Ability to reach, bend, or stoop occasionally to access files or office materials.
• Ability to maintain focus and attention for long periods of desk-based work.
• Ability to follow clear directions.
• Ability to perform repetitive motions, such as typing and clicking, consistently throughout the day.

Nice To Haves

• Experience with CPG brands, retail partners, shopper marketing, experiential programs, or in-store execution.

Responsibilities

• Lead sales and client services strategy for the Brand business, with accountability for revenue growth, margin performance, client retention, and new business development.
• Build and convert a pipeline of brand-direct opportunities by developing senior-level relationships with current and prospective CPG clients.
• Lead, coach, and develop sales, business development, account management, client services, and project management team members.
• Partner across Retail, Operations, Field, Integrated Marketing, Finance, and Shared Services to deliver scalable client solutions from sale through execution.
• Translate client goals into program strategies, timelines, budgets, success measures, and execution requirements.
• Advance integrated brand solutions across experiential marketing, demos, shopper marketing, digital media, creative, production, roadshows, and related services.
• Monitor pipeline health, financial performance, client satisfaction, and execution quality; use insights to identify growth opportunities and resolve risks.
• Serve as a senior client and internal escalation leader for complex business, contract, billing, execution, or cross-functional issues.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive