Vertical Marketing Manager, Healthcare

CallRail•Atlanta, GA

18h•Hybrid

About The Position

CallRail is seeking a Vertical Marketing Manager to lead its healthcare business. This role is akin to a general manager for healthcare at CallRail, responsible for strategy, performance, and market understanding. The position sits within the marketing team, focusing on product marketing with a healthcare-specific lens, including personas, positioning, and messaging. The manager will collaborate with demand generation, customer marketing, and content teams, as well as counterparts in sales, product, and leadership, acting as a liaison between the market and the company's offerings. Key responsibilities include identifying target subverticals, defining communication strategies, determining product/partnership needs, and allocating budget effectively. This role is ideal for an individual who thrives on ownership, possesses deep market knowledge, and is proactive in developing and executing plans.

Requirements

BS/BA degree.
4–6 years of experience in a strategic marketing role.
Direct experience in healthcare, healthtech, or an adjacent health-related field.
Proven track record of owning a strategy end-to-end and being accountable for results.
Strong analytical instincts and comfort with data, able to derive insights and build cases.
Excellent written and verbal communication skills.
Confidence and presence to represent points of view to senior leaders and external audiences.
Demonstrated ability to influence and align cross-functional partners without formal authority.
Comfort operating in a fast-moving environment, prioritizing, making tradeoffs, and shifting between strategic thinking and hands-on execution.

Nice To Haves

B2B SaaS or martech vertical, industry, or product marketing experience.
Experience presenting at industry conferences or building a personal presence in a vertical community.
Familiarity with healthcare marketing and patient acquisition, HIPAA-conscious marketing practices, or the healthcare technology stack (EHR, practice management, patient engagement, and CRM tools).
Experience building or influencing a partner and integration ecosystem.

Responsibilities

Act as an owner for the healthcare business, understanding its performance, risks, and opportunities, and carrying accountability.
Represent the healthcare vertical in cross-functional and leadership discussions, providing a clear point of view and advocating for necessary resources.
Proactively identify market opportunities, assess their potential, and propose recommendations.
Develop deep expertise in the healthcare industry, its buyers, and shaping forces, continuously learning and refining strategies.
Own the healthcare strategy and business performance, including go-to-market strategy, subvertical prioritization, positioning, messaging, and hitting acquisition and revenue goals.
Manage the healthcare marketing budget and strategic investment decisions.
Monitor key business metrics such as customers, new MRR, churn, ARPU, and conversion rates, proactively identifying and addressing issues.
Track product adoption and usage in conjunction with revenue metrics to identify retention and expansion opportunities.
Report on healthcare performance to leadership (sales, marketing, product usage) with insightful analysis and executive presence.
Serve as CallRail's subject matter expert on the healthcare market, including buyers, workflows, regulations, vendor landscape, and business economics.
Develop and own healthcare buyer personas, value propositions, positioning, and messaging.
Gain in-depth knowledge of key healthcare subverticals.
Continuously track the competitive landscape, identifying strengths, weaknesses, and strategic responses.
Communicate market trends, regulatory shifts, and economic factors impacting the healthcare vertical and their implications for strategy.
Validate market requirements through customer interviews, surveys, win/loss analysis, sales insights, and usage data.
Act as a central point of contact between sales, product marketing, customer marketing, demand generation, and product development, ensuring alignment and market insight integration.
Partner with marketing teams to test and refine positioning and messaging with healthcare audiences.
Ensure all team efforts align with solving real customer pain points, strengthening competitive position, resonating with target segments, and driving measurable results.
Partner with product managers as the voice of the healthcare customer to influence the roadmap, including integrations.
Build business cases for necessary partnerships and integrations, focusing on revenue impact.
Recommend packaging and pricing strategies to accelerate acquisition and expansion in healthcare.
Enable sales, customer success, and support teams through training and collateral development.
Represent CallRail externally through conference engagements, webinars, panels, and podcasts.
Build relationships with healthcare thought leaders, influencers, associations, agencies, and partners.
Develop differentiating narratives for healthcare buyers, supported by ROI proof points and positioning materials.
Leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.