Semiconductor Vertical Marketing Manager

3M • Maplewood, MN

4d • Onsite

About The Position

The Semiconductor Vertical Marketing Manager leads global vertical marketing for Semiconductor, translating business priorities into a focused growth agenda across premium devices, mainstream platforms, and selected industrial electronics applications. The role owns the vertical narrative, marketing plan, customer journey, campaign direction, executive engagement, and performance agenda, while aligning Product Strategy, Integrated Marketing, Field and Channel Marketing, Sales, Application Engineering, and business leaders.

The manager develops and executes account-led campaigns, technical content, events, workshops, and follow-up programs; steers messaging and positioning based on approved product information and application proof; and advances product adoption and qualification. The role also supports priority NPI commercialization, builds application and ecosystem relevance, coordinates customer and equipment-OEM engagement, monitors account-level performance, and governs marketing investment. External activation should account for quality, supply, sample timing, legal review, claims, and technical readiness.

The position is based on-site at the 3M Center in Maplewood, Minnesota, with employees working in the office at least four days per week. Travel may be up to 20%, depending on customer, event, and business needs. Relocation is not authorized, and applicants must be legally authorized to work in the country of employment without sponsorship.

Requirements

• Bachelor's degree or higher in Marketing, Business, Communications, Engineering, Materials Science, or a related field, completed and verified before start, from an accredited institution.
• At least five years of combined experience in B2B marketing, product or vertical marketing, business development, technical marketing, sales enablement, or related work.
• At least three years of experience leading cross-functional programs or complex marketing initiatives in a matrixed organization.

Nice To Haves

• Experience in semiconductor, electronics materials, CMP, wafer fabrication, advanced packaging, chip transport, thermal management, or an adjacent technical market.
• Ability to understand technical data and translate it into accurate, application-specific customer messaging and proof-led marketing.
• Experience with long qualification cycles, strategic accounts, technical buying committees, or NPI commercialization.
• Experience planning exhibitions, technical conferences, workshops, or customer roadmap sessions tied to measurable follow-up.
• Familiarity with evaluation, qualification, specification, process-of-record, and adoption milestones.
• Strong project management, stakeholder influence, analytical thinking, and execution discipline.
• Experience using CRM, pipeline reporting, campaign measurement, and account-level performance views.
• Proficiency with Microsoft Office; familiarity with SFDC, Power BI, marketing automation, or web analytics platforms.

Responsibilities

• Lead execution of the global Semiconductor vertical marketing plan, translating business priorities and growth targets into account-led campaigns, technical content, events, workshops, and follow-up programs.
• Own Semiconductor messaging, positioning, and customer-value frameworks, grounding external claims in approved product truth, application proof, and commercial readiness.
• Create Semiconductor marketing campaign assets with the Vertical Business, Product Strategy, Global Marketing Center teams, and agency partners; launch campaigns and track success through KPIs.
• Advance new and priority product adoption and qualification through account-specific proof, cost-of-ownership content, and SEMI engagement.
• Partner with Product Strategy and technical owners on priority NPI commercialization, including launch readiness, sample and validation paths, application guidance, and customer-facing proof.
• Build market understanding, technical dialogue, and qualified early interest for priority NPIs.
• Develop application and ecosystem relevance across HBM, heterogeneous integration, and 2.5D/3D packaging.
• Lead Semiconductor event and technical-forum strategy across SEMICON, ICPT, CMPUG, and other validated forums, linking investment to named accounts, technical proof, pre-booked meetings, and documented follow-up.
• Coordinate selective ABM, customer workshops, technical roadmap meetings, and equipment-OEM engagement to advance evaluation, qualification, specification, and POR milestones.
• Partner with Integrated Marketing on campaign orchestration and measurement, and with Field and Channel Marketing on localized activation, workshops, lead routing, and market feedback.
• Maintain an account and application performance view for lead generation activities in SFDC, covering evaluations, qualifications, POR movement, opportunities, pipeline, wins, and next actions.
• Govern Semiconductor marketing investment and recommend reallocations based on readiness, opportunity impact, execution capacity, and performance.
• Ensure quality, supply, sample timing, legal review, claims, and technical readiness are considered before external activation.
• Comply with corporate policies, procedures, and security standards while performing assigned duties.
• Contribute to a strong Environmental Health and Safety culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Benefits

• 3M offers programs intended to support employees' physical and financial well-being.
• 3M regularly benchmarks pay and benefits against companies comparable in size and scope.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level