Strategic Marketing Manager - Industry Vertical Leader

Sensiba•Hold, CA

10d

About The Position

The Strategic Marketing Manager partners with Industry Leaders and Partners-in-Charge to develop and execute market-facing growth strategies for assigned industry verticals. The role translates firm objectives into go-to-market plans that support brand awareness, market positioning, relationship development, and revenue growth. It uses market intelligence, business strategy, and marketing expertise to identify opportunities, prioritize investments, and align marketing activity with firm objectives. Although specialists and external resources may support execution, the manager owns strategic direction, prioritization, measurement, and overall success of the industry's marketing efforts. The manager develops integrated marketing plans and roadmaps, evaluates market and competitive conditions, recommends investments, and leads strategic initiatives in collaboration with marketing specialists, business development teams, subject matter experts, and vendors. As a primary marketing advisor to industry leadership, the role builds stakeholder alignment, communicates recommendations, and measures performance against business outcomes. Success is assessed by the business impact of marketing initiatives, including measurable growth, stronger market presence, and increased pipeline contribution. Compensation varies by U.S. pay zone: US 1 $116,800–$146,000; US 2 $106,400–$133,000; US 3 $96,000–$120,000. Final offers may vary based on experience, skills, qualifications, and other factors.

Requirements

5–8+ years of progressive marketing experience, including strategic planning, go-to-market development, and growth-focused marketing.
Experience in professional services, B2B, financial services, consulting, or related industries.
Demonstrated experience partnering with senior executives and influencing strategic business decisions.
Strong understanding of market segmentation, positioning, demand generation, account-based marketing, and business development alignment.
Exceptional analytical and strategic thinking skills, with the ability to translate data and market insights into actionable recommendations.
Experience developing and managing integrated marketing plans and budgets.
Strong executive communication, presentation, and stakeholder management skills.
Ability to lead through influence in a matrixed organization without direct authority.
Strong project leadership capabilities and a track record of driving complex initiatives to completion.
Proficiency with CRM, marketing automation, reporting, and project management platforms.

Nice To Haves

Experience in industry vertical marketing in one or more of the following: Manufacturing, Real Estate, Nonprofit, Venture Capital, Private Wealth, Sustainability, or Financial Services.

Responsibilities

Partner with Industry Leaders and Partners-in-Charge to develop and maintain go-to-market strategies for assigned industry verticals.
Align vertical marketing plans with firm-wide strategic objectives, growth targets, and business development priorities.
Evaluate market trends, competitive positioning, client needs, and emerging opportunities to identify differentiation and growth opportunities.
Facilitate annual and quarterly strategic planning sessions with industry leadership.
Develop target-account, target-audience, and market-segmentation strategies that support revenue growth.
Translate growth strategies into annual marketing plans with objectives, initiatives, budgets, and success metrics.
Prioritize marketing investments across events, sponsorships, thought leadership, digital campaigns, partnerships, and business development initiatives.
Recommend resource allocation and marketing spend based on expected business impact and return on investment.
Build and manage integrated marketing roadmaps supporting industry growth goals.
Conduct market research and competitive analysis, monitor industry developments, and provide strategic recommendations.
Evaluate sponsorships, conferences, partnerships, and speaking opportunities against business objectives and expected outcomes.
Develop business cases and recommendations for marketing investments and growth initiatives.
Serve as strategic owner of marketing initiatives within assigned verticals and ensure activities support established go-to-market objectives.
Collaborate with marketing specialists, business development teams, subject matter experts, and external vendors to execute approved initiatives.
Establish goals, success metrics, and accountability for marketing programs.
Act as the primary marketing advisor to Industry Leaders and Partners-in-Charge and build relationships with firm stakeholders.
Facilitate stakeholder alignment and consensus around strategic priorities; provide strategic updates, insights, and recommendations to leadership.
Define and monitor KPIs tied to awareness, engagement, pipeline generation, client acquisition, and revenue growth.
Analyze initiative performance and provide data-driven optimization recommendations.
Lead quarterly and annual business reviews for assigned industry verticals and refine strategies based on results, market changes, and stakeholder feedback.