Strategic Marketing Manager - Industry Vertical Leader

Sensiba•Dudleyville, AZ

11d•$96,000 - $146,000

About The Position

The Strategic Marketing Manager partners directly with Industry Leaders and Partners-in-Charge to develop and execute market-facing growth strategies for assigned industry verticals. The role translates firm objectives into actionable go-to-market plans that support brand awareness, market positioning, relationship development, and revenue growth. As the strategic marketing leader for assigned industries, this position combines market intelligence, business strategy, and marketing expertise to identify growth opportunities, prioritize investments, and align marketing activity with firm objectives. Specialists and external resources may support execution, while the manager owns strategic direction, prioritization, measurement, and the overall success of industry marketing efforts. The manager serves as a trusted marketing advisor to industry leadership, helping shape growth strategy, allocate resources to high-value opportunities, and assess performance against business outcomes. Success is measured by the business impact of initiatives, including market presence, pipeline contribution, and measurable growth.

Requirements

5–8+ years of progressive marketing experience, including strategic planning, go-to-market development, and growth-focused marketing within professional services, B2B, financial services, consulting, or related industries.
Demonstrated experience partnering with senior executives and influencing strategic business decisions.
Strong understanding of market segmentation, positioning, demand generation, account-based marketing, and business development alignment.
Exceptional analytical and strategic thinking skills, with the ability to turn data and market insights into actionable recommendations.
Experience developing and managing integrated marketing plans and budgets.
Strong executive communication, presentation, and stakeholder management skills.
Ability to lead through influence in a matrixed organization without direct authority.
Strong project leadership capabilities and a track record of driving complex initiatives to completion.
Proficiency with CRM, marketing automation, reporting, and project management platforms.

Nice To Haves

Experience in industry vertical marketing in one or more of the following: Manufacturing, Real Estate, Nonprofit, Venture Capital, Private Wealth, Sustainability, or Financial Services.

Responsibilities

Partner with Industry Leaders and Partners-in-Charge to develop and maintain go-to-market strategies for assigned industry verticals.
Align vertical marketing plans with firm-wide objectives, growth targets, and business development priorities.
Evaluate market trends, competitive positioning, client needs, and emerging opportunities to identify differentiation and growth opportunities.
Facilitate annual and quarterly strategic planning sessions with industry leadership.
Develop target account, target audience, and market segmentation strategies that support revenue growth.
Translate growth strategies into annual marketing plans with objectives, initiatives, budgets, and success metrics.
Prioritize marketing investments across events, sponsorships, thought leadership, digital campaigns, partnerships, and business development initiatives.
Recommend resource allocation and marketing spend based on expected business impact and return on investment.
Build and manage integrated marketing roadmaps that support industry growth goals.
Conduct ongoing market research and competitive analysis; monitor industry developments and provide strategic recommendations.
Evaluate sponsorships, conferences, partnerships, and speaking opportunities for alignment with business objectives and expected outcomes.
Develop business cases and recommendations for new marketing investments and growth initiatives.
Own marketing strategy for assigned verticals and ensure campaigns, events, content, and business development activities support go-to-market objectives.
Collaborate with marketing specialists, business development teams, subject matter experts, and external vendors to execute approved initiatives.
Establish goals, success metrics, and accountability for marketing programs.
Serve as the primary marketing advisor to Industry Leaders and Partners-in-Charge; build relationships with partners, practice leaders, business development professionals, and firm leadership.
Facilitate stakeholder alignment and consensus around strategic priorities, and provide regular updates, insights, and recommendations to leadership teams.
Define and monitor KPIs tied to awareness, engagement, pipeline generation, client acquisition, and revenue growth.
Analyze initiative performance and provide data-driven recommendations for optimization.
Lead quarterly and annual business reviews for assigned industry verticals.
Refine go-to-market strategies based on results, market changes, and stakeholder feedback.