Manager, Customer Vertical Marketing

Steelcase Inc. • Grand Rapids, MI

10h • Onsite

About The Position

The Manager, Customer Vertical Marketing leads customer vertical marketing strategies that align business objectives, customer needs, and market opportunities to drive portfolio growth. The role develops and executes integrated go-to-market plans spanning positioning, messaging, campaigns, content, events, and customer engagement programs. It partners with Sales, dealers, Customer Experience, Product Development, and Portfolio Management to support pipeline growth, customer acquisition and retention, revenue objectives, and commercial launches. The position uses customer insights, competitive intelligence, and market trends to identify opportunities and guide marketing decisions, and manages marketing investments, annual planning, budgets, and performance metrics. It also leads and develops a high-performing marketing team through coaching, strategic direction, collaboration, accountability, and continuous growth opportunities. The work arrangement is described as onsite in the listing, while the employer’s overview of its employee offering describes a flexible hybrid schedule with the office as the primary place of work.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• At least 8 years of progressive B2B marketing experience, including developing and executing integrated marketing strategies and go-to-market plans.
• Direct people leadership experience, including coaching, mentoring, and developing marketing professionals.
• Experience translating business objectives into marketing strategies that drive customer engagement, demand generation, and business growth.
• Experience partnering with cross-functional stakeholders, including Sales, Product Management, Customer Experience, and Portfolio teams.
• Strong business and financial acumen, including experience with budget management, investment planning, and performance measurement.
• Excellent communication, collaboration, and project management skills.

Nice To Haves

• Experience marketing complex B2B solutions in commercial interiors, workplace solutions, technology, healthcare, education, or similarly complex industries.
• Experience supporting dealer, channel, or partner enablement strategies and understanding the relationship between marketing and commercial performance.
• Experience collaborating with Product Development and Portfolio Management teams on product launches and commercialization.
• Ability to use customer research, market insights, and competitive intelligence to identify growth opportunities and shape marketing strategy.
• Experience influencing stakeholders and navigating complex, matrixed organizations.
• A strategic mindset and ability to balance long-term planning with hands-on execution.
• Experience developing high-performing teams and fostering a collaborative, growth-oriented culture.
• MBA or advanced business degree preferred.

Responsibilities

• Lead customer vertical marketing strategies aligned with business objectives, customer needs, and market opportunities to drive portfolio growth.
• Develop and execute integrated go-to-market plans, including positioning, messaging, campaigns, content, events, and customer engagement programs.
• Partner with Sales, dealers, and Customer Experience teams to support pipeline growth, customer acquisition, retention, and revenue objectives.
• Collaborate with Product Development and Portfolio Management teams on commercial launches and communicating differentiated value propositions.
• Use customer insights, competitive intelligence, and market trends to identify growth opportunities and inform marketing decisions.
• Manage marketing investments, annual planning activities, budgets, and performance metrics to optimize business impact and return on investment.
• Lead and develop a high-performing marketing team through coaching, strategic direction, collaboration, accountability, and continuous growth opportunities.

Benefits

• Competitive wages and benefits supporting employees in and out of work.
• Flexible hybrid work schedule, with the office expected to be the primary place of work and flexibility and choice in balancing work.
• Continuous learning opportunities to support growth and upskilling.
• Inclusive culture where employees feel seen, heard, and valued.
• Opportunity to make an impact on people and the planet through work and Steelcase’s ongoing commitment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager