Vertical Marketing Manager, Healthcare

CallRail•Atlanta, GA

1d•Hybrid

About The Position

CallRail is seeking a Vertical Marketing Manager to lead its healthcare business. This role is akin to a general manager for healthcare at CallRail, responsible for strategy, performance, and market understanding. The position sits within the marketing team, focusing on product marketing with a vertical specialization, including healthcare personas, positioning, and messaging. The manager will adapt the overall go-to-market narrative for the healthcare market and collaborate with demand generation, customer marketing, and content teams. Key responsibilities include setting strategic direction, defining messaging, and acting as a liaison between the market and internal teams (sales, product, product marketing, leadership). The role involves deciding on target subverticals, communication strategies, product/partnership needs, and budget allocation. It requires a proactive individual energized by ownership, deep market knowledge, and a blend of strategy and hands-on execution.

Requirements

BS/BA degree.
4-6 years of experience in a strategic marketing role.
Direct experience in healthcare, healthtech, or an adjacent health-related field.
Proven track record of owning strategy end-to-end and being accountable for results.
Strong analytical instincts and comfort with data to derive insights and build cases.
Excellent written and verbal communication skills.
Confidence and presence to represent viewpoints to senior leaders and external audiences.
Demonstrated ability to influence and align cross-functional partners without formal authority.
Comfort operating in a fast-moving environment, prioritizing, making tradeoffs, and shifting between strategic thinking and hands-on execution.
Continuous adoption of AI technologies is essential.

Nice To Haves

B2B SaaS or martech vertical, industry, or product marketing experience.
Experience presenting at industry conferences or building a personal presence in a vertical community.
Familiarity with healthcare marketing and patient acquisition, HIPAA-conscious marketing practices, or the healthcare technology stack (EHR, practice management, patient engagement, and CRM tools).
Experience building or influencing a partner and integration ecosystem.

Responsibilities

Act as an owner for the healthcare business, understanding its performance, risks, and opportunities, and carrying accountability.
Represent the healthcare vertical in cross-functional and leadership discussions, advocating for necessary resources and actions.
Proactively identify new opportunities, assess their potential, and present recommendations.
Demonstrate deep curiosity and continuous learning about the healthcare industry, its buyers, and market dynamics.
Own the healthcare strategy and business performance, including go-to-market strategy, subvertical prioritization, positioning, messaging, and acquisition/revenue goals.
Manage the healthcare marketing budget and optimize investment for maximum impact.
Monitor key business metrics such as customers, new MRR, churn, ARPU, and conversion rates, identifying issues and developing action plans.
Track product adoption and usage in the healthcare segment to identify retention and expansion opportunities.
Report on healthcare performance to leadership with insightful analysis and executive presence.
Serve as CallRail's subject matter expert on the healthcare market, including buyers, workflows, regulations, competitive landscape, and economics.
Develop and own healthcare buyer personas, value propositions, positioning, and messaging.
Gain deep understanding of specific high-opportunity subverticals within healthcare.
Continuously track the competitive landscape, identifying strengths, weaknesses, and strategic responses.
Analyze and communicate market trends, regulatory shifts, and economic factors impacting the healthcare vertical and their implications for strategy.
Validate market requirements through customer interviews, surveys, win/loss analysis, sales insights, and usage data.
Act as a central point of contact between sales, product marketing, customer marketing, demand generation, and product development, ensuring alignment and market insight dissemination.
Partner with marketing teams to test and refine positioning and messaging for healthcare audiences.
Evaluate cross-functional initiatives against criteria of customer pain points, competitive position, resonance, and measurable results.
Collaborate with product managers as the voice of the healthcare customer to influence the roadmap and integrations.
Build business cases for necessary partnerships and integrations, focusing on revenue impact.
Recommend packaging and pricing strategies to drive acquisition and expansion in healthcare.
Enable sales, customer success, and support teams through training and collateral development.
Represent CallRail externally through speaking engagements, industry events, and thought leadership.
Build relationships with healthcare thought leaders, influencers, associations, agencies, and partners.
Develop and support external narratives and positioning materials with ROI proof points.
Leverage AI technologies to streamline operations, solve problems, and stay ahead of industry benchmarks.