UGC Creator Manager

Study.com•Mountain View, CA

2d•$100,000 - $125,000•Hybrid

About The Position

The UGC Creator Manager will ensure Study.com’s customer voices are authentically represented across social media channels and work with creator partners to reach audiences the company serves. The role builds a scalable program to identify current and past customers as potential creator partners, using outreach, coaching, resources, and long-term relationship management to develop customer voices into creators and execute campaigns. The position uses AI tools and automated outreach to identify learner outcomes and bring customers into the program. The role supports a content engine producing thousands of videos annually across more than 10 verticals and more than 30 TikTok, Instagram, and YouTube channels. It requires a builder’s mindset, hands-on AI fluency, and a social-native perspective. The position is based in Study.com’s Mountain View, California office, with an in-office hybrid schedule on Mondays, Wednesdays, and Thursdays.

Requirements

At least 2 years of experience in UGC, creator programs, influencer marketing, or social-first growth, including building a program from scratch.
Proven skills in creator discovery and building and amplifying brand presence through UGC and social media.
Hands-on experience building AI and automation workflows, such as outreach, scoring, and prompt design.
Current, in-depth fluency in TikTok, Instagram Reels, and YouTube Shorts.
Ability to coach people to tell their own stories in their own voices.
A builder’s mindset, including the ability to create scalable systems, templates, and training.
Strong analytical instincts and the ability to balance data and creativity while optimizing for conversion, not just views.
Ability to work onsite in Mountain View 3 days per week and take ownership of a function as it develops.

Nice To Haves

Experience with creator CRM or UGC platforms.
Hands-on content production experience.
Experience in education or another category where claims are regulated.

Responsibilities

Define and build a repeatable, scalable creator program, including who to recruit, how to reach them, what to ask of them, and what they receive.
Elevate social content from customers and creator partners using knowledge of trends, formats, platform updates, and cultural movements.
Identify learners and partners with real outcomes across Study.com’s verticals and translate their stories into engaging social content.
Manage customer partners from initial agreement through their first published video, providing brand basics and approved claims.
Create guides, training, and feedback to improve creators’ hooks, storytelling, and filming while preserving their own voices.
Identify promising creators, coach them, and collaborate with social video leads on who should be consistently featured.
Generate a steady flow of authentic content and coordinate with social and content teams to place strong creator content in appropriate channels.
Track content volume, quality, retention, and conversion metrics and provide clear recommendations based on results.
Manage creator payments with Finance and ensure creators follow disclosure rules and use approved claims.
Set up systems to find and score potential creators from the customer base, reviews, communities, and social platforms.
Run personalized automated outreach to thousands of prospects and route promising prospects to direct conversations.
Use AI-assisted screening to evaluate applications and sample content for story strength, on-camera presence, and brand fit.
Generate prompts, story angles, and brief templates aligned with company verticals, formats, and trends.
Develop AI checks to help ensure content is accurate, compliant, and channel-ready before publication.
Collaborate with the AI Ops team to automate repeatable work, refine program processes, and extend in-house tools.