UGC Lead

Pikkit•,
•Onsite

About The Position

Pikkit is hiring a part-time UGC Lead to build and run its user-generated content growth engine. The role manages the creator network and the full UGC pipeline, shaping Pikkit’s social media presence and driving engagement through viral content across TikTok, Facebook, Instagram, and YouTube. The UGC Lead works with the team to bring attention and excitement to the app and keep the brand at the forefront of social conversation. This position is expected to involve 20–30 hours per week, with flexibility around creators’ schedules. Pikkit has a 15-person team, an office in Flatiron in New York City, and works in person.

Requirements

  • 1–3 years of experience running a UGC team or UGC account, for a brand or personally.
  • Strong understanding of social media platforms, trends, and how to generate viral content.
  • Strong communication skills to manage a network of UGC creators and clearly communicate expectations.
  • A scrappy, self-directed approach and comfort owning execution end to end.
  • Daily use of the Pikkit app and ability to navigate it and develop content ideas using images from the app.
  • Comfort working part-time (20–30 hours per week), including flexibility around creators’ schedules.

Responsibilities

  • Own the entire UGC pipeline, including sourcing, strategy, network management, and results.
  • Own key performance indicators for the UGC program, with a focus on likes, favorites, saves, reposts, comments, and similar engagement.
  • Recruit and manage UGC creators, serving as the main contact for onboarding, contracts, deliverables, and ideation.
  • Lead content strategy for creators across TikTok, Facebook, Instagram, and YouTube.
  • Monitor platform performance trends, track content performance, and optimize content based on results.
  • Tally views and videos posted and ensure creators are paid on time.
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