Director of Partnerships (UGC & Creator Marketing)

Cardiff

18h•$135,000•Remote

About The Position

Cardiff, Inc. is seeking an executive-level Director of Partnerships to lead and scale creator acquisition, influencer relations, and a performance-driven content ecosystem. The role combines relationship management and performance marketing, building creator partnerships and direct-response content pipelines. The Director will own partnership strategy, negotiate high-value contracts, secure scalable content usage rights, direct ongoing performance UGC production, and develop opportunities to diversify paid media across Meta, TikTok, YouTube, and emerging platforms. The position works across Performance Media, Brand, Creative Strategy, finance, and legal teams to translate performance insights into effective creator content and align partnership output with broader business goals. It oversees creator sourcing and relationships, commercial terms, budgets, asset production and quality, digital asset library architecture, and creative performance analysis. The role is remote-first and includes support for a home-office setup.

Requirements

At least 5 years of experience leading creator partnerships, influencer programs, or UGC production.
Significant experience at a high-growth direct-to-consumer brand or performance marketing agency.
Proven track record managing substantial marketing budgets, negotiating complex licensing agreements, and driving measurable revenue growth.
Deep command of performance marketing metrics, consumer psychology, hook mechanics, and creative testing frameworks.
Strong understanding of intellectual property law, digital copyright, FTC disclosure compliance, and digital advertising rights management.
Demonstrated ability to work across creative, growth marketing, finance, and legal teams to align partnership output with business goals.

Nice To Haves

Experience scaling paid creator whitelisting strategies across Meta Ads Manager, TikTok Spark Ads, and Google/YouTube.
Working knowledge of video editing workflows and creative asset management systems.
Established network of creator agencies, managers, and top-tier UGC creators.

Responsibilities

Design and execute the creator partnership roadmap to supply direct-response assets to paid acquisition channels.
Oversee creator discovery, relationship management, and community-building across TikTok, Instagram, and YouTube.
Establish SOPs for creator onboarding, sample seeding, product fulfillment, and asset turnaround times.
Build long-term ambassador relationships with top-performing creators to create predictable, ongoing content pipelines.
Negotiate enterprise-level creator deals and compensation models, including flat-rate, performance-based, and revenue-sharing arrangements.
Secure multi-channel usage rights, perpetual licensing, whitelisting or creator licensing access, and exclusivity terms in coordination with legal counsel.
Manage partnership and creator production budgets, track asset-level ROI, and work to reduce customer acquisition costs through creative volume and efficiency.
Collaborate with Performance Media, Brand, and Creative Strategy teams on briefs, hooks, and storyboards informed by quantitative insights.
Enforce quality assurance for direct-response content, including hook retention, problem-solution framing, audio/visual clarity, and calls to action.
Direct external creators and internal post-production editors on asset iterations, including hook swaps, pacing adjustments, alternate B-roll, and mashups.
Direct digital asset library architecture to provide paid media buyers with access to B-roll, native cuts, and raw assets.
Review ad performance metrics, including Thumbstop Rate, Hold Rate, CTR, ROAS, and CPA, to identify creative fatigue and guide creator casting.
Develop creative formats and UGC assets for secondary channels such as YouTube Shorts, Pinterest, and programmatic video networks.