Director of Marketing & Community Partnerships

Novel Prep•Costa Mesa, CA

2d•$100,000 - $120,000

About The Position

Concord Prep School is seeking a results-driven, hands-on Director of Marketing & Community Partnerships to strengthen the school's brand presence in Orange County, promote its growing campus, and drive domestic student enrollment growth. The role focuses primarily on offline marketing, brand awareness, community outreach, strategic partnerships, local events, and lead generation. The successful candidate will develop marketing strategies, execute outreach initiatives, and connect with prospective students and families. Education marketing experience is beneficial but not required.

Requirements

At least 5 years of experience in marketing, brand development, community marketing, strategic partnerships, business development, or a related field.
Proven experience developing and executing marketing strategies or campaigns that increase brand awareness, generate leads, or drive measurable growth.
A strong existing professional or community network within Orange County, or demonstrated success developing productive local relationships and partnerships.
Experience in offline marketing, grassroots marketing, community outreach, or relationship-based marketing.
Demonstrated ability to build strategic partnerships and turn relationships into measurable marketing or business opportunities.
Strong hands-on execution skills and ability to independently plan, launch, and manage marketing and outreach initiatives.
Excellent communication, networking, presentation, and relationship-building skills.
Strong organizational, project management, and problem-solving abilities.
Results-oriented mindset and ability to track marketing performance and continuously improve outcomes.

Nice To Haves

Experience in education marketing, private schools, student recruitment, or admissions.
Experience launching new brands, promoting new locations, or expanding brand awareness in a competitive local market.

Responsibilities

Develop and execute marketing strategies to increase Concord Prep School's visibility, brand awareness, and reputation throughout Orange County.
Create and implement initiatives promoting the campus to local families and community organizations.
Identify target audiences, local market opportunities, and effective channels for reaching prospective students and parents.
Develop actionable marketing plans with measurable goals, timelines, and performance indicators.
Collaborate with internal teams to ensure consistent brand messaging and effective execution.
Leverage Orange County relationships to identify and develop strategic partnerships and referral opportunities.
Build and maintain relationships with local schools, educational organizations, parent groups, youth organizations, businesses, chambers of commerce, and community leaders.
Conduct outreach, establish new relationships, and develop partnerships that support brand awareness and student recruitment.
Represent Concord at local events, community gatherings, networking functions, and education-related activities.
Plan, coordinate, and execute offline marketing campaigns, grassroots initiatives, and community engagement activities.
Organize and support open houses, campus tours, information sessions, and prospective-family events.
Identify and participate in community events, education fairs, and local networking opportunities.
Develop promotional initiatives to increase awareness and attract prospective students and families.
Work with internal marketing and admissions teams to develop promotional materials and support outreach campaigns.
Develop marketing and partnership initiatives that generate qualified prospective-student and family leads.
Collaborate with Admissions to convert marketing and outreach opportunities into campus visits, applications, and enrollments.
Establish and monitor lead-generation goals for campaigns, events, and referral partnerships.
Track the effectiveness of outreach activities, partnerships, and marketing initiatives using relevant performance metrics.
Evaluate campaign performance and improve strategies to increase lead quality, engagement, and enrollment opportunities.