Trade Marketing & Events Specialist

National Beverage Corp • Fort Lauderdale, FL

132d

About The Position

The Trade Marketing & Events Specialist supports brand growth and commercial execution across the beverage category by leading trade marketing initiatives and high-impact events. The role partners closely with Sales, Marketing, and Merchandising teams to strengthen brand visibility. The specialist plans and executes trade shows and sampling activations, develops trade marketing programs and sales materials, manages budgets, tracks performance, and ensures compliance with beverage industry regulations and brand guidelines. The role involves representing the brand at industry events and requires willingness to travel.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in trade marketing, events, or field marketing.
• Strong understanding of beverage industry dynamics and category trends.
• Excellent project management and organizational skills.
• Strong communication and relationship-building abilities.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Experience working with agencies, vendors, and distributor partners.
• Proficiency in Microsoft Office.
• Willingness to travel for events.

Nice To Haves

• Beverage or CPG experience is strongly preferred.
• Familiarity with CRM or marketing platforms.

Responsibilities

• Lead planning, coordination, and on-site execution of beverage industry trade shows and sampling activations.
• Manage event logistics, booth design, vendor relationships, and post-event performance recaps.
• Develop and execute trade marketing initiatives to drive velocity and distribution, including POS materials, promotional merchandise, retail displays, and seasonal campaigns.
• Create sell-in materials, product education tools, and channel-specific assets to support Sales in presenting the beverage portfolio to retailers, operators, and distributors.
• Manage trade marketing and event budgets, including cost-effective planning, accurate forecasting, and timely reconciliation.
• Collaborate with Sales, Merchandising, Marketing, and Design teams.
• Measure the impact of trade programs and events and provide insights and recommendations to optimize future execution.
• Ensure trade materials and activations comply with beverage industry regulations and brand guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level