Marketing and Events Specialist

Chapman University Careers•Irvine, CA

About The Position

The Marketing and Events Specialist for Chapman University School of Pharmacy (CUSP) reports to the Director of Finance and Administration. The position works with key stakeholders to develop and maintain marketing content and execute special events that highlight the school's educational programs, students, research, and accomplishments. Its goal is to elevate the school's reputation and visibility and increase engagement. In support of the overall marketing strategy and university branding guidelines, the specialist creates, maintains, and oversees effective, engaging, results-oriented communications for CUSP's stakeholders and audiences. The role collaborates with CUSP Leadership, Strategic Marketing and Communications, Alumni Engagement, University Advancement, and the CUSP Office of Student Affairs. The specialist manages digital content, campaigns, publicity, and social media; develops and distributes the Annual Dean’s Report; and monitors digital marketing performance. The role also plans and supports school events, coordinates event materials and logistics, maintains event records and school information repositories, and supervises a Marketing Content Student Assistant.

Requirements

At least 3 years of professional experience in primarily digital marketing, communications, journalism, or a similar role.
Experience personally managing social media accounts for a business, nonprofit, or similar professional organization, including Twitter, Facebook, LinkedIn, and Instagram.
At least 1 year of event-planning experience, or a combination of related experience and education.
Experience using website content management systems and blogging software, such as WordPress.
Strong knowledge of Microsoft Office, including OneDrive, Word, Excel, PowerPoint, and Outlook.
Experience routinely gathering and analyzing social media and web analytics using tools such as Google Analytics and Facebook Business Manager, and using the data to improve reach and engagement.
Ability to provide guidance and recommendations to senior administration and collaborate with the marketing team on the school's goals and mission.
Proven ability to organize, plan, prioritize multiple projects, and meet deadlines.
Ability to take initiative and work independently as well as as part of a team.
Ability to learn and interpret university policies and procedures.
Understanding of customer and market dynamics and requirements.
Experience in project management and time management.
Technical skills to learn enterprise systems, software, and departmental tools.
Ability to demonstrate professionalism, tact, and diplomacy and maintain a high level of confidentiality.
Excellent verbal and written communication skills, including strong proofreading skills and the ability to produce clear, concise copy.
Ability to understand and consistently apply brand guidelines.
Excellent interpersonal skills and ability to collaborate with diverse individuals at all university levels.

Nice To Haves

Familiarity with design and photo-editing software, preferably Adobe Creative Suite applications.

Responsibilities

Manage and optimize CUSP website content, keeping pages accurate, current, consistently messaged, and aligned with branding and strategic priorities.
Design, produce, and distribute the Annual Dean’s Report magazine covering the school's accomplishments and activity for the calendar year.
Develop and maintain digital marketing content schedules and timelines, including weekly and monthly coverage of key events and dates.
Write blogs, headlines, copy, summaries, and other content, and work with faculty and students to encourage participation in media content creation.
Collaborate with the university's Strategic Marketing and Communication office on marketing strategies, campaigns, and digital and print content.
Coordinate with the Public Relations Office on stories for broader campus and community sharing.
Develop an electronic communications strategy and manage email campaigns for key constituencies.
Maintain a repository of CUSP images and logos, identify appropriate marketing images, and coordinate photography when needed.
Develop and maintain a social media strategy that grows engagement and reach and promotes CUSP's strengths and accomplishments in alignment with brand guidelines.
Manage CUSP social media accounts, including Meta and LinkedIn, and produce engaging posts multiple times per week.
Create social media content using video and photography editing software and encourage student participation, including takeovers.
Supervise the Marketing Content Student Assistant, who assists with blog and story content and photography, filming, and editing.
Lead planning and implementation of college events, including the Whitecoat Ceremony Reception, alumni and conference receptions, Homecoming, Patient Safety Conference, and Dean’s Professional Advisory meetings and dinners.
Assist other departments with annual events such as Commencement, the Whitecoat Ceremony, Student Awards Banquet, Summer High School Research Program, and Research Day.
Facilitate submission and completion of required legal agreements, vendor contracts, and certificates of liability or insurance.
Reserve event spaces and order equipment, furniture, and additional cleaning services.
Coordinate event marketing and publicity with others.
Work with Strategic Marketing and Communication to prepare, edit, and distribute print and electronic correspondence, event materials, announcements, invitations, and printed programs.
Maintain accurate paper and electronic files for each event, and obtain and store photographic releases.
Manage the annual budget for alumni conference receptions, photographic support, print collateral, and promotional goods.
Establish digital marketing targets and ensure the college meets them and measurably grows its digital presence.
Analyze engagement, interactions, and response rates across websites, social media, email, paid advertising, and other media.
Maintain a repository of school data, including faculty and staff headshots, accomplishments, biographies, and research data.
Stay informed about the school's general facts, actions, strategic plan, and charges for marketing purposes.
Work with department heads and leadership on cohesive school communications strategy and implementation.
Serve on school and university task forces and committees.
Collaborate with stakeholders in Alumni Engagement, Development, Enrollment, and Strategic Marketing and Communications to ensure cohesive messaging and strategy.