Manager, Trade Events

Red Bull•Santa Monica, CA

About The Position

The Trade Events Manager, On-Premise, executes Red Bull North America’s Trade Events strategy to ensure premium brand presence at On-Premise trade shows and events. The role manages the annual event schedule and execution timelines, develops tools, and identifies new ways and venues to make a differentiated impression on the trade. It oversees On-Premise trade show activations, agency engagements for development and execution, turnkey toolkits for smaller shows, and proper field execution of trade engagements. The position works with internal teams, customers, vendors, organizers, and industry partners to plan and deliver trade events. It researches opportunities and industry trends, manages budgets and contracts, coordinates booth layouts and logistics, and ensures events meet global and local brand standards. It also delivers execution at major On-Premise trade events and supports National Account teams and On-Premise Trade Marketing staff with customer events.

Requirements

At least 4 years of experience with trade shows, events, and hospitality event management.
Experience with and knowledge of the On-Premise consumer packaged goods industry.
Production and project management experience.
Experience negotiating with and managing suppliers and vendors.
Strong planning, prioritization, and project management competencies.
Ability to multitask and work in a fast-paced environment.
Strong interpersonal skills that facilitate cross-department networking.
Conscientiousness, strong attention to detail, and a self-starting approach.
Exceptional communication skills, including presentation and collaboration abilities.
Proficiency in Microsoft Excel and PowerPoint.
Flexibility and ability to adjust to changing deadlines.
Experience with budget tracking and expense reconciliation.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Creative mindset.
Experience working with agencies or production suppliers.
Strong conceptual thinking and design critiquing skills.

Responsibilities

Follow the Trade Event Senior Manager’s strategy for selecting and executing trade events.
Collaborate with On-Premise Commercial and Non-Commercial Key Accounts, Trade Marketing, and event organizers to define strategy and event requirements.
Communicate timeline and scope changes to departments and stakeholders, remove communication barriers, and keep projects moving.
Participate in appropriate trade event groups, networks, and communities, and connect Red Bull assets with industry partners to build credibility and brand awareness.
Research and present concepts and ideas to internal and external stakeholders.
Prepare, present, and manage budgets; negotiate contracts.
Plan event layouts and liaise with vendors about booth requirements.
Maintain trade show and event checklists and coordinate with departments to meet deadlines from pre-production through post-production.
Coordinate logistics, including asset and infrastructure delivery and vendor hiring.
Monitor market and competitive trends and develop proposals and decision points for annual trade show budget spending.
Work cross-functionally with the brand team to ensure events follow global and local brand standards.
Research industry best practices, trends, and competitors, and recommend new opportunities.
Deliver premium execution at important On-Premise trade events.
Manage larger channel-specific trade shows in On-Premise and Foodservice, including NAMA, AAFES, NRA, Flavor, and Vibe.
Support and advise National Account teams and On-Premise Trade Marketing staff in executing customer trade events.