Manager, Trade Events

Red Bull•Santa Monica, CA

3d•$92,000 - $138,000

About The Position

The Trade Events Manager, On-Premise, executes Red Bull North America’s Trade Events strategy to achieve a premium brand presence at On-Premise trade shows and events. The role manages the annual event schedule and execution timelines, develops tools and turnkey toolkits, identifies opportunities to create differentiated brand impressions, and oversees On-Premise trade show activations. It also manages agency engagements for activation development and execution and supports proper field execution of trade engagements. The manager works with internal teams, key accounts, event organizers, vendors, and industry partners to plan and deliver trade events. Responsibilities include developing concepts, managing budgets and contracts, coordinating event logistics, and ensuring execution aligns with global and local brand standards. The position supports major channel-specific events in On-Premise and Foodservice and advises National Account teams and On-Premise Trade Marketing staff on customer events. The position is permanent and open to U.S. citizens, U.S. permanent residents, or individuals authorized to work in the United States on a valid visa. Travel is 20–30 (the posting does not specify a unit). The base salary range is $92,000–$138,000, plus cash incentives. Benefits eligibility is indicated; benefits may vary by employment nature and work location.

Requirements

At least 4 years of experience with trade shows, events, and hospitality event management.
Experience with and knowledge of the On-Premise consumer packaged goods industry.
Production and project management experience.
Supplier and vendor negotiation and management experience.
Strong planning, prioritization, and project management competencies.
Ability to multitask and work in a fast-paced environment.
Strong interpersonal skills that facilitate cross-department networking.
Conscientiousness, strong attention to detail, and a self-starting approach.
Exceptional communication skills, including presenting and collaboration abilities.
Strong conceptual thinking and design-critique skills.
Proficiency in Microsoft Excel and PowerPoint.
Flexibility and ability to adjust quickly to deadline changes.
Experience with budget tracking and expense reconciliation.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Experience working with agencies or production suppliers.

Responsibilities

Follow the strategy set by the Trade Event Sr. Manager for selecting and executing trade events.
Collaborate with On-Premise Commercial and Non-Commercial Key Accounts, Trade Marketing, and event organizers to define strategy and event requirements.
Communicate timeline and scope changes to departments and stakeholders, remove communication barriers, and keep projects moving.
Participate in appropriate trade event groups, networks, and communities.
Connect Red Bull assets with industry partners to build credibility and brand awareness.
Research and present concepts and ideas to internal and external stakeholders.
Prepare, present, and manage budgets and negotiate contracts.
Plan event layouts and coordinate with vendors to determine booth requirements.
Maintain trade show and event checklists and coordinate with departments to meet pre-production through post-production deadlines.
Coordinate logistics, including asset and infrastructure delivery and vendor hiring.
Monitor market and competitive trends and develop proposals and decision points for annual trade show budget spending.
Work cross-functionally with the brand team to ensure shows comply with global and local brand standards.
Research industry best practices, current trends, and competitors, and recommend new opportunities.
Deliver premium execution at important On-Premise industry trade events.
Manage execution of larger channel-specific trade shows in On-Premise and Foodservice, including NAMA, AAFES, NRA, Flavor, and Vibe.
Support and advise National Account teams and On-Premise Trade Marketing staff in executing customer trade events.