Manager of Trade Shows and Events

Ivoclar North America • Amherst, NY

8h • Onsite

About The Position

Ivoclar is seeking a highly organized, results-driven Manager, Tradeshows & Events to join its North America Marketing team in Amherst, NY. The manager leads planning and execution of live and virtual tradeshows, sales meetings, and special events, developing strategies to strengthen the Ivoclar brand, increase engagement, and support sales and marketing objectives. The role manages event logistics, vendor relationships, corporate tradeshow inventory, budgets, forecasts, and resources, while partnering with sales and marketing stakeholders and managing employees as applicable. It also measures event results, identifies opportunities to improve programs and customer experience, and supports the company’s quality management system and Code of Conduct.

The position requires a bachelor’s degree and previous tradeshow planning, logistics, and shipping experience. Approximately five years of relevant experience is preferred. The salary range is $80,000–$105,000 annually, depending on experience, qualifications, and location; final compensation is determined during the interview process. Travel is required as needed to support tradeshows, meetings, and events. Candidates must be legally authorized to work permanently in the United States; employer-based visa sponsorship is not available now or in the future.

Requirements

• Bachelor’s degree required.
• Previous tradeshow planning, logistics, and shipping experience required.
• Strong organizational and project-management skills with exceptional attention to detail.
• Ability to manage multiple priorities and adapt quickly in a fast-paced, changing environment.
• Strong problem-solving, analytical, communication, and interpersonal skills.
• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
• Ability and willingness to travel as required to support tradeshows, meetings, and events.
• Legally authorized to work in the United States on a permanent basis; this position is not eligible for employer-based visa sponsorship now or in the future.

Nice To Haves

• A concentration in Business, Marketing, Communications, or a related field is preferred.
• Approximately five years of experience in marketing, sales, tradeshow management, event planning, or a related area is preferred.
• Experience with exhibit displays and event marketing is a plus.

Responsibilities

• Plan, coordinate, and execute live and virtual tradeshows and events, including major industry tradeshows, regional events, roadshows, lab meetings, sales meetings, and special events.
• Develop event strategies to drive booth traffic, customer engagement, lead generation, and brand awareness.
• Manage event logistics from initial planning through execution, including vendor coordination, shipping, exhibit materials, booth inventory, and onsite activities.
• Negotiate vendor contracts and maintain relationships with external partners.
• Manage corporate tradeshow inventory and ensure materials are available and ready for events.
• Partner with Regional Sales Managers, Territory Sales Managers, Marketing Managers, and other internal stakeholders to coordinate sales meetings and event programs.
• Collaborate with Sales and Marketing on pre-show promotions, booth messaging, product demonstrations, promotions, and event staffing strategies.
• Plan and coordinate special events, including key opinion leader events and internal sales meetings.
• Support product demonstrations, social media activities, and other marketing initiatives associated with tradeshows and events.
• Use social media and digital marketing strategies to increase event awareness and attendance; analyze results and identify opportunities for improvement.
• Measure and analyze event and promotional results to improve customer acquisition, retention, and overall program effectiveness.
• Research event technologies, communication tools, and event-planning platforms to improve the attendee and customer experience.
• Manage departmental priorities, budgets, forecasts, and resources to support business objectives and efficient operations.
• Recruit, onboard, train, develop, and manage employees as applicable, including performance management and development activities.
• Foster a safe, inclusive, collaborative, and compliant work environment.
• Support Ivoclar’s quality management system and adhere to the company’s Code of Conduct.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager