Manager of Trade Shows and Events

Ivoclar NA•Town of Amherst, NY

1d•$80,000 - $105,000

About The Position

Ivoclar is seeking a highly organized, results-driven Manager, Tradeshows & Events to join its collaborative North America Marketing team in Amherst, NY. The role leads the planning and execution of live and virtual tradeshows, sales meetings, and special events, and develops strategies to strengthen the Ivoclar brand, increase engagement, and support sales and marketing objectives. The salary range is $80,000–$105,000 annually, depending on experience, qualifications, and location; final compensation will be determined during the interview process. The manager oversees event planning from initial strategy and logistics through execution, including vendor relationships, contracts, shipping, exhibit materials, inventory, booth activities, promotions, staffing, and measurement of results. The role works closely with sales and marketing stakeholders, manages departmental priorities and resources, and may recruit, onboard, train, develop, and manage employees. The employee is expected to support Ivoclar’s quality management system, follow the company Code of Conduct, and foster a safe, inclusive, collaborative, and compliant work environment. Ivoclar describes itself as a global dental company and international family business with 3,500 employees, focused on improving oral health and supporting dental professionals. Candidates must be legally authorized to work in the United States permanently; employer-based visa sponsorship is not available now or in the future.

Requirements

Bachelor’s degree required.
Previous tradeshow planning, logistics, and shipping experience required.
Strong organizational and project-management skills with exceptional attention to detail.
Ability to manage multiple priorities and adapt quickly in a fast-paced, changing environment.
Strong problem-solving, analytical, communication, and interpersonal skills.
Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
Ability and willingness to travel as required to support tradeshows, meetings, and events.
Must be legally authorized to work in the United States on a permanent basis; employer-based visa sponsorship is not available.

Nice To Haves

Bachelor’s degree concentration in Business, Marketing, Communications, or a related field preferred.
Approximately 5 years of experience in marketing, sales, tradeshow management, event planning, or a related area preferred.
Experience with exhibit displays and event marketing is a plus.

Responsibilities

Plan, coordinate, and execute live and virtual tradeshows and events, including major industry tradeshows, regional events, roadshows, lab meetings, sales meetings, and special events.
Develop event strategies to drive booth traffic, customer engagement, lead generation, and brand awareness.
Manage event logistics from initial planning through execution, including vendor coordination, shipping, exhibit materials, booth inventory, and onsite activities.
Negotiate vendor contracts and maintain relationships with external partners.
Manage and maintain corporate tradeshow inventory so materials are ready for upcoming events.
Partner with Regional Sales Managers, Territory Sales Managers, Marketing Managers, and other internal stakeholders to coordinate sales meetings and event programs.
Collaborate with Sales and Marketing teams on pre-show promotions, booth messaging, product demonstrations, promotions, and event staffing strategies.
Plan and coordinate special events, including key opinion leader events and internal sales meetings.
Support product demonstrations, social media activities, and other marketing initiatives associated with tradeshows and events.
Use social media and digital marketing strategies to increase event awareness and attendance, analyze results, and identify opportunities for improvement.
Measure and analyze event and promotional results to improve customer acquisition, retention, and overall program effectiveness.
Research emerging event technologies, communication tools, and event-planning platforms to enhance the attendee and customer experience.
Manage departmental priorities, budgets, forecasts, and resources to support business objectives and efficient operations.
Recruit, onboard, train, develop, and manage employees as applicable, including performance management and development activities.
Foster a safe, inclusive, collaborative, and compliant work environment.
Support Ivoclar’s quality management system and adhere to the company’s Code of Conduct.