Trade Activation Associate - Albany

Curaleaf•Albany, NY

1d•Onsite

About The Position

Curaleaf is hiring a full-time, field-based Trade Activation Associate for the Albany region. The role drives in-market execution, brand visibility, and sell-through across Curaleaf’s wholesale business, serving as a frontline connection between Curaleaf, dispensary partners, and shoppers. The associate executes trade marketing programs, supports dispensary staff education, conducts market audits, identifies opportunities to improve execution, and helps increase product visibility and velocity within assigned accounts. The position involves supporting retail sell-through and promotional programs, onboarding accounts, delivering brand and product education, maintaining merchandising and activation standards, conducting menu and digital presence audits, and executing consumer events and trade activities. The associate partners with account executives and market leadership, provides timely reporting and market insights, and maintains a professional brand presence. The position is based in the field, covers the Albany region, and requires reliable transportation and extensive travel—up to 100%—throughout the assigned territory. The schedule is Tuesday through Saturday, with flexibility for evenings, weekends, and holidays as business needs require.

Requirements

At least 1 year of experience in cannabis, beverage alcohol, field marketing, retail activation, or related industries.
Strong communication and relationship-building skills.
Ability to work independently in a highly field-based role.
Strong attention to detail and execution standards.
Comfort working in fast-paced, evolving environments.
Proficiency with Microsoft Office, mobile tools, and reporting platforms.
Flexible schedule, including evenings, weekends, and holidays as business needs require.
Reliable transportation and willingness to travel extensively throughout the market, up to 100% of the time.

Nice To Haves

Experience in trade marketing, retail merchandising, or field activation.
Experience working directly with dispensaries or retail accounts.
Familiarity with visual merchandising and in-store execution standards.
Experience supporting events, activations, or community engagement programs.

Responsibilities

Support in-store sell-through programs and promotional execution.
Identify opportunities to improve visibility, conversion, and shopper engagement.
Support new account onboarding and launch execution.
Deliver brand and product education to dispensary staff.
Ensure merchandising and activation standards are established from account launch.
Execute visual merchandising and in-store activation standards.
Support premium programming and key market initiatives.
Maintain strong brand presence and execution quality across accounts.
Conduct menu accuracy and digital presence audits.
Support digital merchandising and promotional visibility.
Identify opportunities to improve the online shopper experience and conversion.
Execute pop-ups, demos, and local consumer events.
Support community activations and market engagement opportunities.
Drive brand visibility and shopper interaction in the market.
Support trade shows, buyer events, and retailer engagement activities.
Assist with market event execution and branded experiences.
Manage field distribution of approved activation materials and swag.
Partner with Account Executives and market leadership to support territory priorities and business objectives.
Submit timely recaps and reporting, including field insights, execution photos, activation results, and competitive intelligence.
Maintain a consistent and professional brand presence across market activities.