Trade Activation Associate - Hudson Valley

Curaleaf•Village of Woodbury, NY

23h•$50,000 - $53,000•Onsite

About The Position

Curaleaf is seeking a Trade Activation Associate to drive in-market execution, brand visibility, and sell-through across its wholesale business in the Hudson Valley region. This field-based role serves as a frontline connection between Curaleaf, dispensary partners, and shoppers, ensuring Curaleaf brands are represented consistently and effectively at retail. The associate executes trade marketing programs, supports dispensary staff education, conducts market audits, identifies execution improvements, and helps increase product visibility and velocity in assigned accounts. The role includes supporting in-store promotions and new account launches, educating dispensary staff on brands and products, maintaining merchandising and activation standards, auditing menu accuracy and digital presence, and executing consumer activations and trade events. The associate works closely with Account Executives and market leadership, submitting timely reports with field insights, execution photos, activation results, and competitive intelligence. This position is full-time and field-based, with a Tuesday–Saturday schedule and extensive travel throughout the assigned territory, potentially up to 100% of the time.

Requirements

At least 1 year of experience in cannabis, beverage alcohol, field marketing, retail activation, or a related industry.
Strong communication and relationship-building skills.
Ability to work independently in a highly field-based role.
Strong attention to detail and execution standards.
Comfort working in fast-paced, evolving environments.
Technology proficiency, including Microsoft Office, mobile tools, and reporting platforms.
Flexible schedule, including evenings, weekends, and holidays as business needs require.
Reliable transportation and willingness to travel extensively throughout the market.

Nice To Haves

Experience in trade marketing, retail merchandising, or field activation.
Experience working directly with dispensaries or retail accounts.
Familiarity with visual merchandising and in-store execution standards.
Experience supporting events, activations, or community engagement programs.

Responsibilities

Support in-store sell-through programs and promotional execution.
Identify opportunities to improve visibility, conversion, and shopper engagement.
Provide market feedback and execution insights to sales and trade marketing teams.
Support new account onboarding and launch execution.
Deliver brand and product education to dispensary staff.
Ensure merchandising and activation standards are established from the start of account relationships.
Execute visual merchandising and in-store activation standards.
Support premium programming and key market initiatives.
Maintain strong brand presence and execution quality across accounts.
Conduct menu accuracy and digital presence audits.
Support digital merchandising and promotional visibility.
Identify opportunities to improve the online shopper experience and conversion.
Execute pop-ups, demos, and local consumer events.
Support community activations and market engagement opportunities.
Drive brand visibility and shopper interaction in market.
Support trade shows, buyer events, and retailer engagement activities.
Assist with market event execution and branded experiences.
Manage field distribution of approved activation materials and swag.
Partner with Account Executives and market leadership to support territory priorities and business objectives.
Submit timely recaps and reporting, including field insights, execution photos, activation results, and competitive intelligence.
Maintain a consistent and professional brand presence across market activities.