Trade Activation Associate - Albany

Curaleaf•Albany, NY

1d•$50,000 - $55,000•Onsite

About The Position

The Trade Activation Associate drives in-market execution, brand visibility, and sell-through across Curaleaf’s wholesale business. The role is a frontline connection among Curaleaf, dispensary partners, and shoppers, ensuring Curaleaf brands are consistently represented at retail. It executes trade marketing programs, supports dispensary staff education, conducts market audits, identifies opportunities to improve execution, and helps increase product visibility and velocity across assigned accounts. This is a full-time, field-based role covering the Albany region, with a Tuesday–Saturday schedule and travel throughout the assigned territory up to 100% of the time. The associate works independently in a fast-paced environment and partners with Account Executives and market leadership to support territory priorities and business objectives.

Requirements

At least 1 year of experience in cannabis, beverage alcohol, field marketing, retail activation, or a related industry.
Strong communication and relationship-building skills.
Ability to work independently in a highly field-based role.
Strong attention to detail and execution standards.
Comfort working in fast-paced, evolving environments.
Proficiency with Microsoft Office, mobile tools, and reporting platforms.
Flexible schedule, including evenings, weekends, and holidays as business needs require.
Reliable transportation and willingness to travel extensively throughout the market.

Nice To Haves

Experience in trade marketing, retail merchandising, or field activation.
Experience working directly with dispensaries or retail accounts.
Familiarity with visual merchandising and in-store execution standards.
Experience supporting events, activations, or community engagement programs.

Responsibilities

Support in-store sell-through programs and promotional execution.
Identify opportunities to improve visibility, conversion, and shopper engagement.
Provide market feedback and execution insights to sales and trade marketing teams.
Support new account onboarding and launch execution.
Deliver brand and product education to dispensary staff.
Ensure merchandising and activation standards are established for new accounts.
Execute visual merchandising and in-store activation standards.
Support premium programming and key market initiatives.
Maintain brand presence and execution quality across accounts.
Conduct menu accuracy and digital presence audits.
Support digital merchandising and promotional visibility.
Identify opportunities to improve the online shopper experience and conversion.
Execute pop-ups, demos, and local consumer events.
Support community activations and market engagement opportunities.
Drive brand visibility and shopper interaction in the market.
Support trade shows, buyer events, and retailer engagement activities.
Assist with market event execution and branded experiences.
Manage field distribution of approved activation materials and swag.
Partner with Account Executives and market leadership on territory priorities and business objectives.
Submit timely recaps and reports, including field insights, execution photos, activation results, and competitive intelligence.
Maintain a consistent and professional brand presence across market activities.