Media Activation Associate

EDGE•Dallas, TX

23h

About The Position

EDGE, the media activation arm of LEARFIELD, partners with sports and entertainment properties to deliver digital-first campaigns with measurable results. The Media Activation Associate connects EDGE’s media activation team with sponsorship sales partners and supports the planning, execution, and optimization of digital sponsorship campaigns across search, social, display, CTV, and programmatic platforms. This role is suited to someone with a foundation in digital marketing who wants to grow their expertise in a fast-growing sports and entertainment environment. The associate coordinates campaign launches, ensures accurate setup and quality assurance, monitors results, and works with Media Activation Managers to identify and recommend optimizations. The role also supports assigned sponsorship regions, maintains campaign and reporting workflows, and helps create polished, client-ready reporting and updates. Success requires initiative, accountability, clear communication, creative problem-solving, and collaborative relationship-building.

Requirements

Bachelor’s degree required.
At least 2 years of experience in a digital marketing role at a brand or agency.
Familiarity with digital advertising platforms such as Google Ads, Meta Ads Manager, and DV360, as well as analytics and reporting tools.
Demonstrated initiative, accountability, accuracy, and quality in managing tasks and deliverables.
Strong communication, organization, collaboration, and problem-solving skills.

Nice To Haves

A degree in advertising, marketing, or communications with a digital emphasis.
Experience with sports, entertainment, or sponsorship marketing.

Responsibilities

Coordinate and support the launch of digital campaigns across major platforms, including setup, quality assurance, and trafficking.
Monitor campaign performance, surface insights, and collaborate with Media Activation Managers on recommendations to improve results.
Serve as the primary point of contact for assigned sponsorship regions and translate sales goals into actionable media strategies.
Maintain campaign and reporting workflows using company systems.
Support the creation of clear, polished reporting deliverables and updates that communicate campaign performance.
Build knowledge of digital channels, marketing technology, and the sports media landscape.