VP, Integrated Media Activation Strategy

Wpromote

3d•$210,000 - $235,000•Remote

About The Position

Wpromote is hiring a VP, Media Activation Strategy to bridge media strategy and execution by combining brand, performance, and innovative media opportunities into cohesive activation plans. This highly visible, new-business-focused individual contributor role leads integrated media activation strategies across Paid Search, Paid Social, Programmatic, Video, traditional media, and emerging channels. The role translates complex enterprise strategies into actionable plans designed to deliver measurable business impact. The VP partners with Client Strategy, Media, Creative, Data & Analytics, Audience, and Communications teams. Key areas include leading enterprise pitches, developing full-funnel investment strategies and innovative media partnerships, supporting newly won accounts through their first 45 days, and identifying opportunities to grow existing client relationships. The role also develops scalable activation frameworks and pitch materials, connects client and channel teams around a shared activation vision, and coaches media leaders. It is an individual contributor position that influences teams without direct reporting authority. The position may be performed remotely in most U.S. states, with some exclusions. Wpromote also has office hubs in Los Angeles and New York. The anticipated annual salary is $210,000–$235,000, with benefits and an annual performance bonus; bonuses are not guaranteed. The position is not eligible for immigration sponsorship.

Requirements

At least 10 years of experience in media planning, buying, activation, or integrated media strategy, with significant advertising agency experience.
Deep hands-on experience across media platforms and the ability to connect in-platform execution with holistic media strategy.
Experience developing and leading integrated media strategies for large, complex enterprise clients across industries and business objectives.
Expertise in biddable media (Paid Search, Paid Social, Programmatic, and Video) and traditional/direct-buy media, and ability to connect them in a unified activation strategy.
Experience translating audience, brand, and communications strategies into tactical, executable, and optimizable cross-channel media plans.
Strong understanding of full-funnel media investment, balancing brand and performance objectives, budget allocation, and measurable business outcomes.
Hands-on experience developing and executing innovative activations beyond traditional paid media, such as partnerships, sponsorships, experiential, influencer, publisher integrations, or emerging formats.
Success leading media strategy for enterprise new-business pitches, including recommendations, compelling narratives, and presentations to senior client stakeholders.
Commercial acumen and experience identifying client growth opportunities through expanded investment, new channels, or strategic partnerships.
Experience managing performance accountability against KPIs such as CPA, ROAS, customer acquisition, revenue growth, or other business outcomes.
Ability to collaborate across Client Strategy, Creative, Media, Data & Analytics, and other cross-functional teams.
Experience leading, mentoring, or developing media planning and activation talent, and influencing teams without direct reporting authority.
Executive presence, strong presentation and storytelling skills, and confidence communicating and defending strategic recommendations to senior clients and internal leaders.
Solutions-oriented approach, ability to navigate ambiguity and challenge conventional thinking, and ability to turn innovative ideas into actionable, scalable solutions.
Operational judgment and experience managing competing priorities, aligning stakeholders, and driving initiatives from strategy through execution.

Nice To Haves

Experience building, launching, or scaling an integrated media planning, media innovation, or strategic partnerships function.
Familiarity with incrementality testing, brand lift studies, marketing mix modeling (MMM), and cross-channel effectiveness measurement.
Experience developing first-to-market media partnerships, custom activations, or innovative investment models.
Experience building integrated media playbooks, operating frameworks, or cross-functional processes that improve agency-wide execution.
A strong network of media owners, publishers, technology partners, and industry relationships that can unlock differentiated client opportunities.

Responsibilities

Translate complex media strategies into cohesive, actionable activation plans across Paid Search, Paid Social, Programmatic, Video, traditional media, and emerging channels.
Lead integrated media activation strategy for high-profile enterprise pitches, develop recommendations, present them, and show how media ideas translate into execution and measurable results.
Develop full-funnel media investment strategies that balance brand-building and performance, optimize cross-channel budgets, and identify high-impact incremental investment.
Identify and activate opportunities beyond traditional channels, including custom partnerships, sports sponsorships, experiential activations, influencer collaborations, publisher IP, and first-to-market formats.
Build and expand relationships with media, technology, data, and platform partners to unlock differentiated capabilities and client opportunities.
Collaborate with Strategy, Creative, Audience, and Communications teams on media concepts connecting cultural relevance, audience behavior, and business objectives.
Partner with Data Strategy & Analytics to develop measurement approaches for integrated and emerging media, connecting brand impact, incrementality, and performance to client goals.
Provide strategic activation leadership during the first 45 days after a new business win, supporting the transition from pitch strategy to execution with clear plans, priorities, and handoffs.
Partner with Client Strategy and channel leadership to identify incremental media investment, channel expansion, strategic partnership, and client growth opportunities.
Create scalable activation frameworks, investment approaches, playbooks, and best practices to strengthen collaboration and improve media execution.
Develop POVs, case studies, credentials, and pitch materials that demonstrate Wpromote's integrated media and innovation capabilities.
Connect Client Strategy and channel teams around a unified activation vision, clear ownership, accountability, and execution.
Coach and mentor media leaders across biddable and non-biddable channels, strengthening integrated planning and broader strategic thinking.
Support new integrated team structures, improve activation workflows, and partner with leadership to establish KPIs for media diversification, investment, and business growth.

Benefits

Unlimited PTO
Extended winter holiday break
Flexible schedules
Work-from-anywhere options
100% paid parental leave
401(k) matching
Medical insurance
Dental insurance
Vision insurance
Life insurance
Pet insurance
Short-term disability insurance and additional voluntary insurance
Annual Class Pass credits
Annual performance bonus, subject to eligibility and company, department, and individual performance