Media Activation Associate

LEARFIELD • Dallas, TX

2d

About The Position

At EDGE, the media activation arm of LEARFIELD, the Media Activation Associate connects the media activation team with sponsorship sales partners. The role supports the planning, execution, and optimization of digital sponsorship campaigns across search, social, display, CTV, and programmatic platforms. It is suited to someone with a foundation in digital marketing who wants to grow their expertise in a fast-growing sports and entertainment environment.

The associate coordinates campaign launches, monitors results, supports reporting and recommendations, and acts as a point of contact for assigned sponsorship regions. The position also involves maintaining campaign workflows and developing knowledge of digital channels, marketing technology, and the sports media landscape.

Requirements

• Bachelor’s degree required.
• At least 2 years of experience in a digital marketing role at a brand or agency.
• Familiarity with digital advertising platforms such as Google Ads, Meta Ads Manager, and DV360, and with analytics or reporting tools.

Nice To Haves

• A degree in advertising, marketing, or communications with a digital emphasis.
• Experience with sports, entertainment, or sponsorship marketing.

Responsibilities

• Coordinate and support the launch of digital campaigns across major platforms, ensuring accurate setup, quality assurance, and trafficking.
• Monitor campaign performance, surface insights, and collaborate with Media Activation Managers on optimization recommendations.
• Serve as the primary point of contact for assigned sponsorship regions, translating sales goals into actionable media strategies.
• Maintain campaign and reporting workflows using company systems.
• Support the creation of clear, polished reporting deliverables and updates that communicate campaign performance.
• Build knowledge of digital channels, marketing technology, and the sports media landscape.
• Anticipate needs, identify opportunities, and take initiative to move projects forward.
• Own assigned tasks and deliverables, maintaining accuracy and quality.
• Communicate clearly and organize documentation to ensure alignment across teams and stakeholders.
• Identify challenges proactively and offer solutions or preemptive recommendations.
• Build relationships across the organization and contribute to team and department goals.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Health Savings Account
• Life insurance and other insurance plans
• Flexible Paid Time Off, with a minimum of 10+ days annually
• Parental leave
• 20 paid holidays
• 401(k) with match
• Short- and long-term disability

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level