Senior Associate, Digital Activation

Adelphi Group • Tampa, FL

4d • $40,000 - $75,000 • Hybrid

About The Position

Hearts & Science is seeking a Senior Associate, Digital Activation with strong programmatic experience, particularly managing full-funnel display campaigns tied to conversion KPIs. The role is hands-on in a fast-paced environment and involves trafficking, billing, media validation, campaign setup, and reporting. The Senior Associate uses performance data, audience signals, and real-time insights to optimize programmatic buying, bidding strategies, targeting, and budget allocation, and refines search and activation strategies to improve media efficiency and outcomes across the performance funnel.

The role also applies specialized knowledge to execute tasks, lead smaller projects, or oversee parts of larger initiatives. It addresses non-routine problems, contributes to process improvements, and makes decisions informed by established practices and past experience. The successful candidate is organized, communicates well, responds promptly to emails, knows when to flag or escalate issues, works well with a team, takes initiative, and is eager to learn.

Omnicom policy requires employees to work in the office at least three days per week, to the extent permitted by local law, unless additional in-office days are directed by the agency or manager. Omnicom states its commitment to inclusive teams and equal employment opportunity.

Requirements

• Strong programmatic experience, especially with full-funnel display campaigns tied to conversion KPIs.
• Experience with DV360 is required.
• Strong organizational and communication skills.
• Respond promptly to emails and know when to flag or escalate issues.
• Be a strong team player who takes initiative and is eager to learn.

Nice To Haves

• Amazon DSP experience.
• The Trade Desk (TTD) DSP experience.

Responsibilities

• Handle trafficking, billing, media validation, campaign setup, and reporting.
• Execute full-funnel programmatic display campaigns tied to conversion KPIs.
• Use performance data, audience signals, and real-time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation.
• Refine search and activation strategies to use media spend efficiently and improve outcomes across the performance funnel.
• Execute tasks using specialized knowledge, lead smaller projects, or oversee components of larger initiatives.
• Address non-routine problems and contribute to process improvements.
• Make decisions informed by established practices and past experience.
• Communicate promptly, flag or escalate issues when appropriate, collaborate with the team, and take initiative.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed