Associate, Digital Activation - Travel
About The Position
The Associate, Digital Activation supports well-known travel and tourism brands by assisting with the planning, execution, and optimization of digital media campaigns across paid search, paid social, programmatic, e-commerce, and other digital channels. Working with experienced team members, the Associate monitors campaign performance, analyzes data, and identifies opportunities to improve results. The role uses audience insights, performance metrics, and marketplace trends to inform recommendations and optimize campaigns in real time. The Associate also supports campaign measurement, budget control, media scheduling, pacing, and client communications, collaborating with internal research and cross-functional teams to deliver campaigns aligned with client objectives. The position offers hands-on experience with the tools, platforms, and strategies used to drive measurable business outcomes in digital media.
Requirements
- Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications, or a related field.
- Knowledge of the principles of advertising, marketing, and media.
- Proficiency with Office Suite.
- Proficiency with media tools such as MRI, Mendelsohn AdRelevance, ComScore, and Adviews.
- Excellent written and oral communication skills.
Responsibilities
- Assist in the execution and management of digital media campaigns across multiple channels.
- Analyze campaign performance and identify opportunities to improve engagement, efficiency, and results.
- Monitor media performance against campaign objectives and optimize throughout the campaign lifecycle.
- Support audience targeting, bidding strategies, budget management, and media optimization.
- Use performance data and consumer insights to inform recommendations and campaign decisions.
- Partner with internal research teams to ensure key measurement tools and success metrics, including brand tracking, are in place.
- Maintain budget control, develop media schedules, and monitor campaign pacing and media buys.
- Use third-party research tools to identify target audiences and understand media consumption behaviors.
- Provide ongoing updates to supervisors and client teams on active projects and campaign performance.
- Support client communications and respond to requests related to plan changes, budget adjustments, and marketplace insights.
- Collaborate with cross-functional teams to ensure campaigns are delivered smoothly and aligned with client objectives.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
