Senior Associate, Digital Activation

Adelphi Group • New York, NY

3d • $40,000 - $75,000 • Hybrid

About The Position

The Senior Associate, Digital Activation at Hearts & Science is a hands-on media role focused on programmatic campaigns, especially full-funnel display campaigns tied to conversion KPIs. The role includes trafficking, billing, media validation, campaign setup, and reporting in a fast-paced environment. The associate uses performance data, audience signals, and real-time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation. They refine search and activation strategies, promote efficient media spend, and work to improve outcomes across the performance funnel. The position also involves leading smaller projects or overseeing components of larger initiatives, addressing non-routine problems, and contributing to process improvements. Decisions are guided by established practices and past experience. The role calls for an organized, responsive communicator who escalates issues appropriately, collaborates with the team, takes initiative, and is eager to learn.

Omnicom policy requires employees to work in the office at least three days per week, to the extent permitted by local law, unless the agency or manager directs additional in-office days. Omnicom states its commitment to inclusive teams and equal employment opportunity.

Requirements

• Strong programmatic experience, especially with full-funnel display campaigns tied to conversion KPIs.
• Experience with DV360 is required.
• Strong organization and communication skills, including prompt email responses.
• Ability to recognize when to flag or escalate issues.
• Team-oriented approach, initiative, and eagerness to learn.

Nice To Haves

• Experience with Amazon DSP.
• Experience with The Trade Desk (TTD) DSP.

Responsibilities

• Handle trafficking, billing, media validation, campaign setup, and reporting.
• Use performance data, audience signals, and real-time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation.
• Refine search and activation strategies, use media spend efficiently, and improve outcomes across the full performance funnel.
• Execute tasks using specialized knowledge, lead smaller projects, or oversee components of larger initiatives.
• Address non-routine problems and contribute to process improvements using technical or professional expertise.
• Make informed decisions based on established practices and past experience.
• Communicate promptly, identify when to flag or escalate issues, collaborate with the team, and take initiative.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed