TikTok Shop Strategist

Avon • Los Angeles, CA

4d

About The Position

LG H&H Americas is seeking an entrepreneurial, highly driven TikTok Shop professional to grow the company’s TikTok presence and drive sales for its beauty and personal care brands. The role develops and executes sales and marketing strategies, manages creator and affiliate partnerships, leads TikTok advertising initiatives, and optimizes the TikTok Shop storefront and merchandising. It monitors platform trends and performance data, reports insights, and works cross-functionally to support growth, profitability, inventory planning, and broader business goals.

Requirements

• At least 3 years of experience in DTC growth, eCommerce, social commerce, or a related field.
• Strong understanding of influencer marketing, social media strategies, and TikTok advertising.
• Proficiency in analyzing performance data and making data-driven decisions.
• Strong organizational and project management skills, including the ability to manage multiple initiatives and deadlines.
• Adaptability, proactivity, and comfort working in a fast-paced, changing environment.
• Strong interest in social media trends, particularly TikTok, and emerging digital technologies.
• In-depth knowledge of TikTok’s advertising platform, consumer behaviors, and shopping features.
• Eagerness to learn and help shape the future of eCommerce and the functional beauty and personal care industry.

Nice To Haves

• Passion for the wellness space, including non-alcoholic beauty and personal care, adaptogens, nootropics, and functional ingredients.

Responsibilities

• Develop and execute sales and marketing strategies to drive revenue growth and increase affiliate partnerships.
• Collaborate with internal teams to meet growth and profitability targets.
• Curate and oversee creator partnerships to produce high-converting content.
• Manage affiliate user-generated content and a roster of TikTok Live creators, providing direction and tools to support their success at scale.
• Lead TikTok advertising campaigns, including hands-on use of GMV Max and creative library management.
• Partner with the broader social advertising team to support brand-wide success.
• Optimize the TikTok Shop storefront, product listings, promotions, merchandising, and inventory planning to maximize sales opportunities.
• Monitor TikTok features and trends and adapt strategies to identify and pursue growth opportunities.
• Track engagement, growth, and sales KPIs and provide regular reports and insights to guide strategic decisions.
• Coordinate with digital marketing, merchandising, finance, and operations teams on growth goals, inventory management, and business objectives.

Benefits

• Benefits eligibility beginning on the date of hire, including health, dental, vision, life, and other voluntary programs.
• Immediate vesting in LG H&H’s matching contributions to the 401(k) Plan.
• Dollar-for-dollar company match on employee contributions up to 6% of eligible pay.
• Company-sponsored life insurance, AD&D, and disability benefits.
• Wellness incentive programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed