TikTok Shop Strategist
About The Position
LG H&H Americas is seeking an agile, entrepreneurial TikTok Shop Strategist to grow the company’s TikTok presence and drive growth for its beauty and personal care brands. The role develops and executes social commerce strategies, collaborates with creators and internal teams, and manages TikTok Shop operations and advertising in a fast-paced, lean, collaborative global organization. The position focuses on revenue growth, affiliate partnerships, creator and affiliate content, TikTok advertising, shop merchandising, and performance analysis. The Strategist monitors platform trends and evolving features, adapts growth strategies, and works across digital marketing, merchandising, finance, and operations to align business goals and inventory planning.
Requirements
- At least 3 years of experience in DTC growth, eCommerce, social commerce, or a related field.
- Strong understanding of influencer marketing, social media strategies, and TikTok advertising.
- Ability to analyze performance data and make data-driven decisions.
- Strong organizational and project management skills, including managing multiple initiatives and deadlines.
- Adaptable, proactive, entrepreneurial, and comfortable working in a fast-paced, changing environment.
- Strong interest in social media trends, particularly TikTok, and emerging digital technologies.
- Passion for the wellness space, including non-alcoholic beauty and personal care, adaptogens, nootropics, and functional ingredients.
- In-depth knowledge of TikTok’s advertising platform, consumer behaviors, and shopping features.
- Eagerness to learn and help shape the future of eCommerce and the functional beauty and personal care industry.
Responsibilities
- Develop and execute sales and marketing strategies to grow revenue and affiliate partnerships, collaborating with internal teams to meet growth and profitability targets.
- Curate and oversee creator partnerships that produce high-converting content.
- Manage affiliate user-generated content and a roster of TikTok Live creators, providing tools and direction to support their success at scale.
- Lead TikTok advertising campaigns, including hands-on use of GMV Max and creative library management, and partner with the broader social advertising team.
- Optimize the TikTok Shop storefront, including product listings, promotions, merchandising, and inventory planning.
- Monitor TikTok features and trends to identify growth opportunities and adapt strategies.
- Track engagement, growth, and sales KPIs; provide regular reports and insights to guide strategic decisions.
- Collaborate with digital marketing, merchandising, finance, and operations teams on growth goals, inventory management, and broader business objectives.
Benefits
- Eligibility for health, dental, vision, life, and other voluntary benefits from the date of hire.
- Immediate vesting in LG H&H’s matching 401(k) contributions; the company matches employee contributions dollar-for-dollar up to 6% of eligible pay.
- Company-sponsored life insurance, AD&D, and disability benefits.
- Wellness incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
