TikTok Shop Affiliate Strategist

AMZ Advisers•Philadelphia, PA

2d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, builds creator programs for brands on TikTok Shop. The TikTok Shop Affiliate Strategist owns affiliate GMV and strategy for a portfolio of brands, including creator recruitment and retention, commissions and incentives, sampling, product selection, and performance reporting. The role focuses on turning creators who post once into a repeat-posting roster and growing affiliate performance while protecting margins. The strategist works with Chief Media’s media and client strategy teams, as well as Client Success, Media Buyers, and Shop Ops. The position is hybrid at the company’s New York City office and is full-time.

Requirements

At least 2 years of experience in affiliate marketing, influencer or creator marketing, social commerce, or performance marketing; agency experience preferred.
Hands-on TikTok Shop experience, including Affiliate Center and Seller Center analytics.
Experience owning revenue or performance targets across multiple accounts.
Strong analytical skills and the ability to turn data into clear next steps.
Ability to evaluate why one video converts and another does not.
Clear, confident communication with clients and creators.
Strong organization and follow-through across multiple accounts.

Nice To Haves

Experience with TikTok Ads Manager or GMV Max.
Experience in LIVE commerce.
TikTok Shop Partner agency experience.

Responsibilities

Own monthly affiliate GMV targets for assigned accounts and forecast and pace performance against them.
Build affiliate plans across open collaborations, target collaborations, TAP campaigns, retainers, and LIVE-focused affiliates.
Set commission rates, bonuses, and incentives based on performance data while protecting margins and growing output.
Manage sampling and incentive budgets against ROI targets.
Select products to promote based on conversion rate, margin, and GMV potential.
Recruit high-potential affiliates through Affiliate Center, targeted outreach, and the creator community.
Manage sampling to direct products to creators likely to post and convert.
Develop repeat posting among creators through follow-ups, re-briefs, contests, tiered incentives, and reactivation campaigns.
Track community health, including sample-to-post rate, active affiliate rate, new-affiliate activation, and the distribution of GMV across creators.
Identify rising creators and move proven performers onto retainers or into LIVE commerce.
Analyze successful affiliate videos to identify sales-driving hooks, formats, demos, claims, and calls to action.
Turn performance findings into creator briefs that guide the roster toward effective content.
Pass winning affiliate content to the media team for scaling with Spark Ads and GMV Max.
Track affiliate performance across GMV per affiliate, GMV per sample, sample-to-post rate, conversion, and commission ROI.
Share weekly performance, insights, and next steps with internal teams and clients, and challenge recommendations when supported by data.
Diagnose underperformance and implement corrective strategies.
Coordinate with Client Success, Media Buyers, and Shop Ops to align affiliate activity with merchandising, promotions, and launches.