TikTok Shop Affiliate Strategist

AMZ Advisers•White Plains, NY

2d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is hiring a TikTok Shop Affiliate Strategist to own affiliate GMV and strategy for a portfolio of TikTok Shop brands. This growth-focused role is responsible for building creator programs that turn one-time posters into repeat contributors and for driving measurable affiliate performance. The strategist works alongside Chief Media’s media and client strategy teams on shared brands. The role owns affiliate plans across open and target collaborations, TAP campaigns, retainers, and LIVE-focused affiliates. It includes recruiting and activating creators, managing sampling and incentive budgets, setting commissions and bonuses, choosing products to promote, identifying content that converts, and using performance data to refine creator strategies. The strategist tracks the affiliate funnel, reports insights and next steps to internal teams and clients, and partners with Client Success, Media Buyers, and Shop Ops to coordinate affiliate activity with merchandising, promotions, and launches. Success means taking ownership of assigned account strategies within 90 days, improving sample-to-post and repeat-posting rates, establishing reliable rosters of high-quality creators, and growing affiliate GMV month over month. The position is full-time and follows a hybrid schedule based in the New York City office.

Requirements

At least 2 years of experience in affiliate marketing, influencer or creator marketing, social commerce, or performance marketing; agency experience is preferred.
Hands-on TikTok Shop experience, including Affiliate Center and Seller Center analytics; required.
Experience owning revenue or performance targets across multiple accounts.
Strong analytical skills and ability to turn data into clear next steps.
Creative judgment and ability to explain why some videos convert better than others.
Clear, confident communication with clients and creators.
Strong organization and follow-through while managing many accounts at once.

Nice To Haves

TikTok Ads Manager or GMV Max experience.
LIVE commerce experience.
TikTok Shop Partner agency experience.

Responsibilities

Own monthly affiliate GMV targets for assigned accounts and forecast and pace performance against them.
Build account affiliate plans across open collaborations, target collaborations, TAP campaigns, retainers, and LIVE-focused affiliates.
Set commission rates, bonuses, and incentives based on performance data while protecting margin and growing output.
Manage sampling and incentive budgets against ROI targets.
Choose products to promote based on conversion rate, margin, and GMV potential.
Recruit high-potential affiliates through Affiliate Center, targeted outreach, and the creator community.
Manage sampling to direct products to creators likely to post and convert.
Convert one-video creators into repeat posters through follow-ups, re-briefs, contests, tiered incentives, and reactivation campaigns.
Monitor community health, including sample-to-post rate, active affiliate rate, new-affiliate activation, and distribution of GMV across creators.
Identify rising creators and move proven performers onto retainers or into LIVE.
Analyze high-performing affiliate videos for effective hooks, formats, demos, claims, and calls to action.
Turn findings into creator briefs that guide the roster toward content that converts.
Share winning affiliate content with the media team to scale through Spark Ads and GMV Max.
Track affiliate funnel metrics, including GMV per affiliate, GMV per sample, sample-to-post rate, conversion, and commission ROI.
Share weekly performance, insights, and next steps with internal teams and clients, and challenge assumptions when supported by data.
Diagnose underperformance and implement corrective strategies.
Coordinate with Client Success, Media Buyers, and Shop Ops to align affiliate pushes with merchandising, promotions, and launches.