TikTok Shop Affiliate Strategist

AMZ Advisers•Jersey City, NJ

2d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is hiring a TikTok Shop Affiliate Strategist to own affiliate GMV and strategy for a portfolio of TikTok Shop brands. This is a growth-focused role centered on building creator programs that produce consistent results, converting one-time creators into repeat posters, and growing affiliate revenue while protecting margins. The strategist develops account-level affiliate plans, manages creator recruitment and sampling, sets commissions and incentives, identifies products to promote, and uses performance data to refine campaigns. The role also analyzes successful creator content, develops briefs, and shares high-performing content with the media team for amplification. The strategist reports performance and recommendations to internal teams and clients and collaborates with Client Success, Media Buyers, and Shop Ops. The position is hybrid and based in the New York City office.

Requirements

At least 2 years of experience in affiliate marketing, influencer or creator marketing, social commerce, or performance marketing; agency experience is preferred.
Hands-on TikTok Shop experience, including Affiliate Center and Seller Center analytics; required.
Experience owning revenue or performance targets across multiple accounts.
Strong analytical skills and ability to translate data into clear next steps.
Ability to assess why creator videos convert or do not convert.
Clear, confident communication with clients and creators.
Strong organization and follow-through across multiple accounts.

Nice To Haves

TikTok Ads Manager or GMV Max experience.
LIVE commerce experience.
TikTok Shop Partner agency experience.

Responsibilities

Own monthly affiliate GMV targets for assigned accounts and forecast and pace performance against them.
Develop affiliate plans across open collaborations, target collaborations, TAP campaigns, retainers, and LIVE-focused affiliates.
Set commission rates, bonuses, and incentives based on performance data while protecting margins and growing output.
Manage sampling and incentive budgets against ROI targets.
Select products to promote based on conversion rate, margin, and GMV potential.
Recruit high-potential affiliates through Affiliate Center, targeted outreach, and the creator community.
Manage sampling to prioritize creators likely to post and convert.
Increase repeat posting through follow-ups, re-briefs, contests, tiered incentives, and reactivation campaigns.
Monitor community health, including sample-to-post rate, active affiliate rate, new-affiliate activation, and distribution of GMV among creators.
Identify rising creators and move proven performers onto retainers or into LIVE commerce.
Analyze top affiliate videos to identify sales-driving hooks, formats, demos, claims, and calls to action.
Translate content findings into creator briefs focused on what converts.
Pass successful affiliate content to the media team for scaling with Spark Ads and GMV Max.
Track affiliate performance metrics, including GMV per affiliate, GMV per sample, sample-to-post rate, conversion, and commission ROI.
Share weekly performance, insights, and next steps with internal teams and clients, and advocate for data-supported actions.
Diagnose underperformance and implement corrective strategies.
Coordinate with Client Success, Media Buyers, and Shop Ops to align affiliate activity with merchandising, promotions, and launches.