TikTok Shop Affiliate Strategist

AMZ Advisers•New York, NY

2d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is seeking a TikTok Shop Affiliate Strategist to own affiliate GMV and strategy for a portfolio of TikTok Shop brands. This is a growth-focused role with ownership of creator recruitment, commissions, sampling, briefs, incentives, and strategies to keep high-performing creators posting regularly. The strategist will partner with Chief Media’s media and client strategy teams, as well as Client Success, Media Buyers, and Shop Ops, to coordinate affiliate activity with merchandising, promotions, and launches. The role focuses on building repeat-posting creator rosters, improving affiliate program performance, and growing GMV month over month. Success includes taking ownership of assigned account strategies within 90 days, increasing sample-to-post rates and repeat posting, establishing reliable creator rosters, and explaining the drivers of GMV growth. The position is full-time with a hybrid work schedule at the New York City office.

Requirements

At least 2 years of experience in affiliate marketing, influencer or creator marketing, social commerce, or performance marketing; agency experience is preferred.
Hands-on TikTok Shop experience, including Affiliate Center and Seller Center analytics (required).
Experience owning revenue or performance targets across multiple accounts.
Strong analytical skills and the ability to turn data into clear next steps.
Creative judgment and the ability to explain why some videos convert better than others.
Clear, confident communication with clients and creators.
Strong organization and follow-through while managing many accounts simultaneously.

Nice To Haves

TikTok Ads Manager or GMV Max experience.
LIVE commerce experience.
TikTok Shop Partner agency experience.

Responsibilities

Own monthly affiliate GMV targets for assigned accounts, forecasting and pacing performance against them.
Build affiliate plans across open collaborations, target collaborations, TAP campaigns, retainers, and LIVE-focused affiliates.
Set commission rates, bonuses, and incentives using performance data while protecting margin and growing output.
Manage sampling and incentive budgets against ROI targets.
Select products to promote based on conversion rate, margin, and GMV potential.
Recruit high-potential affiliates through Affiliate Center, targeted outreach, and the creator community.
Manage sampling to prioritize creators likely to post and convert.
Develop one-video creators into repeat posters through follow-ups, re-briefs, contests, tiered incentives, and reactivation campaigns.
Track community health metrics, including sample-to-post rate, active affiliate rate, new-affiliate activation, and the distribution of GMV across creators.
Identify rising creators and move proven performers onto retainers or into LIVE commerce.
Analyze top affiliate videos to identify sales-driving hooks, formats, demos, claims, and calls to action.
Turn performance findings into creator briefs that guide creators toward content that converts.
Share winning affiliate content with the media team for scaling through Spark Ads and GMV Max.
Track funnel performance, including GMV per affiliate, GMV per sample, sample-to-post rate, conversion, and commission ROI.
Share weekly performance, insights, and next steps with internal teams and clients, and challenge plans when the data supports doing so.
Diagnose underperformance and implement corrective strategies.
Coordinate with Client Success, Media Buyers, and Shop Ops to align affiliate activity with merchandising, promotions, and launches.