TikTok Shop Affiliate Strategist

AMZ Advisers • Hoboken, NJ

2d • Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is hiring a TikTok Shop Affiliate Strategist to own affiliate growth for a portfolio of TikTok Shop brands. The role focuses on building creator programs that generate sustained performance, turning creators who post once into repeat contributors. The strategist owns affiliate GMV and the program strategy, including creator recruitment, compensation, sampling, briefs, and retention. They collaborate with Chief Media’s media and client strategy teams, as well as Client Success, Media Buyers, and Shop Ops, to align affiliate activity with merchandising, promotions, and launches.

Success means taking full ownership of assigned account strategies within 90 days; measurably improving sample-to-post rates and repeat posting; building reliable rosters of high-quality creators; and growing affiliate GMV month over month with clear explanations of performance.

Requirements

• At least 2 years of experience in affiliate marketing, influencer or creator marketing, social commerce, or performance marketing.
• Hands-on TikTok Shop experience, including Affiliate Center and Seller Center analytics.
• Experience owning revenue or performance targets across multiple accounts.
• Strong analytical skills and the ability to turn data into clear next steps.
• A creative eye and the ability to explain why some videos convert better than others.
• Clear, confident communication with clients and creators.
• Strong organization and follow-through across multiple accounts.

Nice To Haves

• Agency experience.
• Experience with TikTok Ads Manager or GMV Max.
• LIVE commerce experience.
• TikTok Shop Partner agency experience.

Responsibilities

• Own monthly affiliate GMV targets for assigned accounts, and forecast and pace performance against them.
• Build each account’s affiliate plan across open collaborations, target collaborations, TAP campaigns, retainers, and LIVE-focused affiliates.
• Set commissions, bonuses, and incentives based on performance data while protecting margin and growing output.
• Manage sampling and incentive budgets against ROI targets.
• Select products to promote based on conversion rate, margin, and GMV potential.
• Recruit high-potential affiliates through Affiliate Center, targeted outreach, and the creator community.
• Manage sampling to prioritize creators likely to post and convert.
• Increase repeat posting through follow-ups, re-briefs, contests, tiered incentives, and reactivation campaigns.
• Track community health, including sample-to-post rate, active affiliate rate, new-affiliate activation, and distribution of GMV across creators.
• Identify rising creators and move proven performers onto retainers or into LIVE.
• Analyze top affiliate videos to identify sales-driving hooks, formats, demos, claims, and calls to action.
• Translate content findings into creator briefs that guide the roster toward content that converts.
• Share winning affiliate content with the media team for scaling through Spark Ads and GMV Max.
• Track funnel metrics including GMV per affiliate, GMV per sample, sample-to-post rate, conversion, and commission ROI.
• Share weekly performance, insights, and next steps with internal teams and clients, and challenge recommendations when supported by data.
• Diagnose underperformance and implement corrective strategies.
• Coordinate with Client Success, Media Buyers, and Shop Ops to align affiliate activity with merchandising, promotions, and launches.

Benefits

• Health, dental, and vision insurance.
• 401(k) with company match.
• Unlimited PTO.
• Hybrid work schedule.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed