TikTok Shop Affiliate Strategist

AMZ Advisers•Stamford, CT

2d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, has launched more than 50 brands on TikTok Shop and driven over $30 million in GMV for household brands. The company aims to become a leading social commerce partner and works with Chief Media’s media and client strategy teams on shared brands. The TikTok Shop Affiliate Strategist owns affiliate GMV and strategy for a portfolio of brands. This is a growth-focused role centered on recruiting creators, structuring commissions and incentives, managing sampling, briefing creators, and building a roster of repeat-performing affiliates. The strategist uses performance data to improve creator output, grow affiliate revenue, protect margins, and coordinate affiliate activity with client, media, and Shop Ops teams.

Requirements

At least 2 years of experience in affiliate marketing, influencer or creator marketing, social commerce, or performance marketing.
Hands-on TikTok Shop experience, including Affiliate Center and Seller Center analytics.
Experience owning revenue or performance targets across multiple accounts.
Strong analytical skills and the ability to turn data into clear next steps.
Ability to explain why some videos convert and others do not.
Clear, confident communication with clients and creators.
Strong organization and follow-through across multiple accounts.

Nice To Haves

Agency experience.
Experience with TikTok Ads Manager or GMV Max.
LIVE commerce experience.
TikTok Shop Partner agency experience.

Responsibilities

Own monthly affiliate GMV targets for assigned accounts and forecast and pace performance against them.
Build affiliate plans across open collaborations, target collaborations, TAP campaigns, retainers, and LIVE-focused affiliates.
Set commission rates, bonuses, and incentives using performance data while protecting margin and growing output.
Manage sampling and incentive budgets against ROI targets.
Select products to promote based on conversion rate, margin, and GMV potential.
Recruit high-potential affiliates through Affiliate Center, targeted outreach, and the company’s creator community.
Manage sampling to direct units to creators likely to post and convert.
Develop one-video creators into repeat posters through follow-ups, re-briefs, contests, tiered incentives, and reactivation campaigns.
Monitor community health, including sample-to-post rate, active affiliate rate, new-affiliate activation, and the distribution of GMV across creators.
Identify rising creators and move proven performers onto retainers or into LIVE.
Analyze top affiliate videos to identify the hooks, formats, demos, claims, and calls to action that drive sales.
Turn performance findings into creator briefs that guide the roster toward content that converts.
Share winning affiliate content with the media team for scaling through Spark Ads and GMV Max.
Track metrics including GMV per affiliate, GMV per sample, sample-to-post rate, conversion, and commission ROI.
Share weekly performance, insights, and next steps with internal teams and clients, and push back when supported by the data.
Diagnose underperformance and implement corrective strategies.
Coordinate with Client Success, Media Buyers, and Shop Ops to align affiliate activity with merchandising, promotions, and launches.