TikTok Shop Affiliate Strategist

AMZ Advisers•New Haven, CT

2d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is hiring a TikTok Shop Affiliate Strategist to own affiliate GMV and strategy across a portfolio of TikTok Shop brands. This is a growth-focused role centered on building creator programs that generate repeat posting and sustained performance, rather than primarily managing inboxes. The strategist will work alongside Chief Media’s media and client strategy teams on shared brands. The role owns decisions about creator recruitment, compensation, sampling, briefs, and strategies to retain and activate successful creators. The strategist will plan and manage affiliate programs, budgets, performance targets, and reporting, and will coordinate with Client Success, Media Buyers, and Shop Ops to align affiliate activity with merchandising, promotions, and launches. The position is hybrid and based at the New York City office. It is full-time.

Requirements

At least 2 years of experience in affiliate marketing, influencer or creator marketing, social commerce, or performance marketing.
Hands-on TikTok Shop experience, including Affiliate Center and Seller Center analytics.
Experience owning revenue or performance targets across multiple accounts.
Strong analytical skills and ability to translate data into clear next steps.
Ability to assess why some videos convert and others do not.
Clear, confident communication with clients and creators.
Strong organization and follow-through across multiple accounts.

Nice To Haves

Agency experience.
Experience with TikTok Ads Manager or GMV Max.
LIVE commerce experience.
TikTok Shop Partner agency experience.

Responsibilities

Own monthly affiliate GMV targets for assigned accounts and forecast and pace performance against those targets.
Build affiliate plans for each account across open collaborations, target collaborations, TAP campaigns, retainers, and LIVE-focused affiliates.
Set commission rates, bonuses, and incentives based on performance data while protecting margin and growing output.
Manage sampling and incentive budgets against ROI targets.
Select products to promote based on conversion rate, margin, and GMV potential.
Recruit high-potential affiliates through Affiliate Center, targeted outreach, and the creator community.
Manage sampling to prioritize creators likely to post and convert.
Convert one-time creators into repeat posters through follow-ups, re-briefs, contests, tiered incentives, and reactivation campaigns.
Track creator community health, including sample-to-post rate, active affiliate rate, new-affiliate activation, and the distribution of GMV across creators.
Identify emerging creators and move proven performers onto retainers or into LIVE.
Analyze top affiliate videos to identify sales-driving hooks, formats, demos, claims, and calls to action.
Turn content performance findings into creator briefs that guide the roster toward content that converts.
Share winning affiliate content with the media team to scale with Spark Ads and GMV Max.
Track the affiliate funnel, including GMV per affiliate, GMV per sample, sample-to-post rate, conversion, and commission ROI.
Share weekly performance updates, insights, and next steps with internal teams and clients, and challenge recommendations when supported by data.
Diagnose underperformance and implement corrective strategies.
Coordinate with Client Success, Media Buyers, and Shop Ops to align affiliate campaigns with merchandising, promotions, and launches.