TikTok Advertising Strategist

Power Digital

About The Position

The TikTok Advertising Strategist delivers Power Digital’s defined TikTok advertising offer for small and mid-sized businesses. The role focuses on completing onboarding deliverables and recurring client working sessions, getting clients live and spending on TikTok quickly, and helping them grow. The Strategist works within the structure of the offer rather than providing open-ended account management, partnering with the program lead to refine and deliver it. The Strategist owns account setup, the initial campaign build, and client working sessions, providing clear, practical direction within limited time. This is a client-facing role requiring strategic and hands-on TikTok advertising expertise, reliable execution and quality assurance, and effective communication with clients and internal teams. The Strategist is responsible for performance reporting during client sessions, using data to explain results and recommend next steps, and applying AI technologies to improve business processes. Power Digital supports remote, in-office, and hybrid work styles for people legally eligible to work in the United States.

Requirements

2–3 years of digital marketing experience, including 1–2 years in an agency setting.
At least 2–3 years of hands-on TikTok Advertising experience.
Experience with TikTok account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization.
Hands-on experience setting up and QAing the TikTok pixel and Events Manager.
Proficiency with Google or Microsoft Office suites.
Proficiency in Google Analytics.
Strong understanding of full-funnel marketing.
Strong written and verbal communication skills, including the ability to lead live working sessions.
Strong organizational and project management skills across multiple clients at different checkpoints.
Ability to maintain scope and decline work outside the checkpoints.
Self-motivation and a strong desire to succeed.
Confidence with client-facing presentations and communication.
Strong work ethic and ability to learn quickly and independently.

Responsibilities

Own the strategy and execution of the SMB TikTok advertising offer.
Set up and QA accounts, coordinating tracking QA with internal teams.
Build initial campaigns, including campaign structure, ad copy, and ads made from client creative.
Lead recurring client working sessions covering builds, reporting, and optimizations.
Get clients to live, spending campaigns quickly and escalate stalled launches early.
Perform sufficient QA to prevent errors that could negatively impact clients.
Own internal communication for the program.
Keep client status and spend current in a shared tracker.
Flag blockers, scope questions, and client feedback to the program lead.
Proactively recommend improvements to efficiency and performance.
Apply marketing and business strategy acumen, including knowledge of the marketing funnel and how SMB brands succeed on TikTok.
Use the Power Circuit and Power Digital’s Nova ecosystem and tools as applicable to the role.
Navigate roadblocks and adapt within the offer’s structure.
Own performance reporting during client sessions and use data to explain results and provide clear next steps.
Employ AI technologies to enhance and optimize business processes.

Benefits

Base salary and commission opportunities.
Medical, dental, and vision insurance plans, with up to 100% employer contribution toward the employee’s monthly premium.
401(k) plan with a 4% employer contribution match.
Unlimited time off available on day one.
Up to four hours per quarter of paid Volunteer Time Off for philanthropic endeavors.
Flexible work environment supporting fully remote, in-office, or hybrid work.
One-time $100 work-from-home stipend added to the first paycheck.
Employee Assistance Program.
12 observed U.S. national holidays and two mental health recharge days per year.
Growth and leadership opportunities within a rapidly growing firm.
Ongoing employee development programs for personal and professional growth.
Quarterly awards with prize money and recognition for outstanding performance.
Opportunities to participate in company DEI initiatives.