Therapy Expansion Leader CRM - So Cal / AZ

Medtronic•Los Angeles, CA

About The Position

Medtronic is hiring a Therapy Expansion Leader for its Cardiovascular Diagnostics & Services (CDS) business. The role leads regional market development and indication expansion for the LINQ family of Insertable Cardiac Monitors (ICMs), supporting patient access, referral pathways, and adoption across Stroke, Syncope, Heart Failure, and Atrial Fibrillation markets. The position works with the CDS Marketing Team, CRM Sales Team, customers, and cross-functional partners to expand diagnostic solutions in cardiovascular and neurology care. The Therapy Expansion Leader assesses regional opportunities and competitive dynamics, develops referral pathways and market-development initiatives, builds relationships with healthcare professionals and hospital leaders, and supports product launches and sales enablement. The role also gathers customer and market feedback, tracks performance and penetration metrics, maintains required administrative and compliance activities, and travels according to territory and business needs. Travel may be up to 75% of the time.

Requirements

Bachelor's degree.
At least 3 years of experience in marketing, market development, or sales in the Cardiac Rhythm business or ICM space.
At least 3 years of experience expanding a therapy indication and developing a new therapy pathway, including implementation of tactics, execution, and performance tracking.
For baccalaureate degrees earned outside the United States, a degree satisfying the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Ability to travel up to 75% of the time, depending on territory scope and business needs.

Nice To Haves

Experience expanding an existing indication and developing a new therapy area, including implementation of tactics, execution, and performance tracking.
Experience leading or influencing cross-functional teams.
Experience developing relationships with key opinion leaders and working in a hospital cardiovascular suite, such as a Cath Lab, as a CV program coordinator, or in CV program leadership.
Strong business acumen and understanding of the Cardiovascular Diagnostics business or ICM space.
Excellent verbal communication and presentation skills.
Healthcare marketing or consultative selling experience in medical devices or pharmaceuticals.
Ability to partner and collaborate across functions.
Strong project-management and influence-management skills.

Responsibilities

Analyze regional opportunities, market trends, and competitive dynamics for ICM technology; gather and share local-market SWOT information.
Partner with Regional Directors and third-party collaborators.
Lead the strategic development and execution of regional referral pathways and market-development initiatives for the LINQ family of ICMs across multiple indications.
Quantify the impact of market-development activities and communicate the value of ICMs compared with short-term monitors and wearable devices.
Identify and expand target customer segments and develop partnerships with healthcare professionals and hospital executives; tailor marketing approaches to their needs.
Partner with health economics teams and regional economics managers to use value propositions to improve patient outcomes and access while maximizing cost-effectiveness.
Collaborate with local sales and clinical partners to promote products and services, drive revenue, and align with launch and therapy objectives.
Establish and maintain relationships with regional key opinion leaders, industry stakeholders, and healthcare professionals to advocate for ICM adoption.
Organize and participate in regional educational programs, society events, workshops, and conferences.
Gather market intelligence to enable patient-care pathways for current and future products, and drive activation of new channels and implanters in cardiovascular and neurology markets.
Develop recommendations for program enhancements and communicate customer feedback about products and applications to R&D, Operations, Marketing, and other internal stakeholders.
Understand customer awareness initiatives and programs to align materials, solutions, data, and resources with strategy.
Train and equip CRM Field teams with tools and resources to communicate product benefits and promote clinical awareness.
Develop and drive portfolio-management strategy with Business Units to expand and protect market share, develop value-added programs, and build strategic partnerships across CRM/CV.
Lead and execute product launches with the CRM Field and maintain communication with CRM sales and leadership in the assigned geography.
Disseminate clinical evidence and case studies supporting diagnostic offerings.
Support a collaborative, customer-oriented, ethical, and execution-focused culture for the Market Development Specialist team.
Monitor performance metrics and market-penetration data to assess marketing and sales strategies.
Use CRM software to record and track activities for quarterly productivity reporting.
Maintain compliance, administrative, and expense requirements under Medtronic guidelines.
Schedule travel to accomplish multiple objectives and maintain hospital eligibility/access through vendor credentialing services.

Benefits

Competitive salary and flexible benefits package.
Health insurance.
Dental insurance.
Vision insurance.
Health Savings Account.
Healthcare Flexible Spending Account.
Life insurance.
Long-term disability leave.
Dependent daycare spending account.
Tuition assistance/reimbursement.
Global well-being program (Simple Steps).
Incentive plans, including a Sales Incentive Plan.
401(k) plan with employer contribution and match.
Short-term disability.
Paid time off.
Paid holidays.
Employee Stock Purchase Plan.
Employee Assistance Program.
Non-qualified Retirement Plan Supplement, subject to IRS earning minimums.
Capital Accumulation Plan for Vice Presidents and above or subject to IRS earning minimums.