Senior Therapeutic Area Specialist, Cardiovascular - Detroit MI
About The Position
The Therapeutic Area Specialist (TAS) is a field-based role focused on driving demand for Bristol Myers Squibb medicines in the cardiovascular portfolio for appropriate patients. The TAS engages health care providers (HCPs) through differentiated customer experiences and deeper scientific dialogue consistent with product labeling, using new ways of working and CE^3. The role builds and maintains professional credibility with regional thought leaders, community-based physicians and HCPs, medical groups, office staff, and other stakeholders in the patient care continuum, serving as their primary point of contact. The TAS partners with other BMS functions to respond to HCP needs in a timely, scientific manner and deliver a strong customer experience. The role prioritizes the safe and appropriate use of BMS products while meeting business results and performance objectives and exemplifying BMS values. The position is field-based, with substantial time spent engaging external customers.
Requirements
- Advanced scientific degree and/or preferred 5+ years of pharmaceutical or biotechnology experience in healthcare sales, MSL, HCP, or nursing.
- Ability to communicate scientific or clinical data accurately and convincingly to help physicians serve their patients.
- Demonstrated ability to build and maintain credibility with key customers, office staff, and others in the customer influence network using a customer-centric mindset.
- Demonstrated account management capabilities, strong selling competencies, and a track record of meeting or exceeding sales goals.
- Ability to work effectively cross-functionally with a positive team mindset and can-do attitude.
- Strong selling and promotional skills demonstrated through a record of performance.
- Excellent communication and presentation skills for explaining scientific and clinical data clearly.
- Ability to analyze prescribing patterns, market trends, HCP preferences, and data related to products and clinical information.
- Ability to segment HCPs and tailor communication and product presentations to their preferences and needs.
- Ability to use CE^3 to generate insights and dynamically plan calls.
- Competency using CE^3 and other software or CRM tools to collect, enter, and manage quality data compliantly, track interactions, and plan future engagements.
- Ability to use Medical on Call technology effectively.
- Strong business acumen, integrity, and judgment to develop and adjust business plans and work in compliance with BMS policies and procedures.
Nice To Haves
- Experience in cardiovascular.
- Experience identifying, engaging, and cultivating credibility with customers across the patient care journey.
- Understanding of the patient journey and experience, with a patient-focused mindset.
- Strong learning mindset and passion for science, including staying current with the latest data.
- Resourcefulness and ability to connect with customers.
- Ability to use digital communication channels, including email, instant messaging, and video conferencing, to communicate effectively with HCPs, colleagues, and clients.
- Track record of balancing individual drive with a collaborative attitude and learning from unfamiliar experiences.
Responsibilities
- Promote approved indications of BMS products within the defined territory or region to meet or exceed assigned sales targets in a compliant manner.
- Create demand for BMS medicines by communicating the balanced clinical and scientific rationale for use in appropriate patients.
- Maintain and grow scientific expertise in assigned products and therapeutic areas.
- Prepare and implement comprehensive territory and account plans.
- Use tools such as SOPHIA to derive insights and dynamically inform call plans, and provide leadership with feedback on tool use.
- Use approved scientific resources and publications to provide medically accurate, fair, and balanced scientific information to HCPs.
- Conduct in-office presentations, such as lunch-and-learns, and discuss product-related scientific information consistent with product labeling.
- Organize external speaker programs, selecting approved Speakers Bureau speakers and facilitating scheduling and logistics.
- Maintain working expertise on emerging data for approved indications.
- Use Medical on Call for reactive medical support on unsolicited questions and complex technical inquiries.
- Collaborate proactively with other field teams to provide HCPs with a strong customer experience.
- Gather and share relevant insights and information with appropriate internal stakeholders.
- Comply with all laws, regulations, and BMS policies governing the role.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
